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SOCIAL MEDIA

Meta reportedly working on a competitor to troubled Twitter platform

By our News Team | 2023

US media reports say the project is already far advanced, with the aim of creating a ‘sanely run’ alternative to Twitter.

Meta, owner of Facebook and Instagram, is reported to be far advanced with a strategy to create its own replacement for the troubled Twitter platform owned by Elon Musk.

This will be a standalone app that is likely to be named ‘Thread’. Currently it is simply known internally at Meta as ‘Project92’.

Social Media

Illustration courtesy of Twitter

Reports of the new social media platform have been published by The Verge, a US-based news website that covers the technology industry. The website said it had watched a company-wide Meta meeting at which the project was discussed with employees.

“The forthcoming app, which, in the meeting today, Meta chief product officer Chris Cox called ‘our response to Twitter’, will use Instagram’s account system to automatically populate a user’s information,” The Verge reported.

Demand from creators and public figures

“We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run [and] that they believe that they can trust and rely upon for distribution,” Cox is quoted as saying.

He said the company’s goal for the app was “safety, ease of use, reliability” and making sure that creators have a “stable place to build and grow their audiences”.

Cox added that Meta already has celebrities committed to using the app, including DJ Slime (a renowned name in the music industry) and was in discussions with other big names, including Oprah and the Dalai Lama.

“Twitter is experiencing financial problems as an advertising-reliant business. An advertiser boycott was triggered by concerns including the deterioration of moderation standards at the platform and a botched relaunch of Twitter’s subscription service, which led to a slew of verified impersonator accounts,” the London-based The Guardian newspaper reported.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.