MARKETING RESEARCH

Nigerian Marketing Research Association elects its new President

By our African Marketing Confederation News Team | 2024

Experienced research executive Seyi Adeoye takes the reins, pledging to focus on core principles of ‘reimagine’, ‘engage’ and ‘grow’.

The Nigerian Marketing Research Association (NiMRA) has elected Seyi Adeoye, CEO of Pierrine Consulting in Lagos, as its new President.

He has pledged commitment to fostering the progress and growth of the marketing research industry in the country, saying his vision for the organisation will focus on the core principles of ‘reimagine’, ‘engage’ and ‘grow’.

Seyi Adeoye. Photo: LinkedIn

“My key objectives include establishing robust structures, defining clear value propositions for stakeholders, and enhancing the visibility and attractiveness of NiMRA to grow the talent pool within the industry,” he said.

“I promise to stick to my manifestos by putting up strong structures that can future-proof the association, bringing a clear value proposition [and] benefits that will bring value to stakeholders and members.”

Future-proofing the association

Reports ThisDay newspaper: “Adeoye declared he has a clear agenda aimed at future-proofing the association and elevating its impact on the Nigerian market, with a strong focus on driving growth and transformation, and to pioneer innovative solutions that shape the present and future of … the marketing research industry.”

Adeoye has been with Pierrine Consulting since 2016, and prior to that was with TNS RMS Nigeria as Deputy MD, Client Services Director and Regional Director. Prior to that, his experience includes a stint with Access Bank.

Apart from leading Pierrine Consulting, he also describes himself as a serial investor and international conference speaker.

Other elected office bearers of NiMRA are Ajibike Seun-Ajayi (Vice President), Seyide Wusu (Treasurer), Victor Onofomi (Financial Secretary), Ademola Adekunle (Assistant General Secretary), and Opeyemi Dairo (General Secretary).

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