MARKETING RESEARCH

Nigerian Marketing Research Association elects its new President

By our African Marketing Confederation News Team | 2024

Experienced research executive Seyi Adeoye takes the reins, pledging to focus on core principles of ‘reimagine’, ‘engage’ and ‘grow’.

The Nigerian Marketing Research Association (NiMRA) has elected Seyi Adeoye, CEO of Pierrine Consulting in Lagos, as its new President. 

 

He has pledged commitment to fostering the progress and growth of the marketing research industry in the country, saying his vision for the organisation will focus on the core principles of ‘reimagine’, ‘engage’ and ‘grow’.

Seyi Adeoye. Photo: LinkedIn

 

“My key objectives include establishing robust structures, defining clear value propositions for stakeholders, and enhancing the visibility and attractiveness of NiMRA to grow the talent pool within the industry,” he said. 

 

“I promise to stick to my manifestos by putting up strong structures that can future-proof the association, bringing a clear value proposition [and] benefits that will bring value to stakeholders and members.” 

 

Future-proofing the association 

 

Reports ThisDay newspaper: “Adeoye declared he has a clear agenda aimed at future-proofing the association and elevating its impact on the Nigerian market, with a strong focus on driving growth and transformation, and to pioneer innovative solutions that shape the present and future of … the marketing research industry.”  

 

Adeoye has been with Pierrine Consulting since 2016, and prior to that was with TNS RMS Nigeria as Deputy MD, Client Services Director and Regional Director. Prior to that, his experience includes a stint with Access Bank. 

 

Apart from leading Pierrine Consulting, he also describes himself as a serial investor and international conference speaker. 

 

Other elected office bearers of NiMRA are Ajibike Seun-Ajayi (Vice President), Seyide Wusu (Treasurer), Victor Onofomi (Financial Secretary), Ademola Adekunle (Assistant General Secretary), and Opeyemi Dairo (General Secretary). 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.