Dentsu Kenya appoints Rehema Chege as Business Head, Creative
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
PUBLIC RELATIONS
PR organisations collaborate on latest African landscape study
By our African Marketing Confederation News Team | 2024
Research will capture demographic data on the industry while exploring critical issues such as ethical practices and PR’s role in business.
The Public Relations and Communications Association (PRCA) Africa, in collaboration with the African Public Relations Association (APRA), has launched its annual study of the PR and communications industry across the continent.
This research aims to capture demographic data on the industry while exploring critical issues such as ethical practices, PR’s role in business, talent management, remote work, and future challenges.
PR professionals across Africa are being invited to participate in the survey, the results of which will be unveiled at the annual APRA Conference taking place in Mombasa, Kenya, in May 2025.
PRCA is the UK-based trade association for the public relations, public affairs and communications industry. It operates globally and has various regional chapters. APRA is purely Africa-based.
President of the African Public Relations Association, Arik Karani
Says Melissa Cannon, the PRCA’s International Director: “This collaborative effort with APRA provides a valuable opportunity to compare recent changes in the African PR landscape with previous years and forecast the challenges that lie ahead.
“By examining current trends and shifts, we aim to gain a deeper understanding of the industry’s evolution and better prepare for the future.”
Strengthen the PR industry in Africa
The President of APRA, Arik Karani, adds: “At APRA, we believe in the power of unity and collaboration across the continent. By leveraging research and best practices, we can strengthen the PR industry in Africa and create a more ethical, transparent, and impactful profession.
“This study is a vital step toward understanding our diverse landscape and working together as one Africa to address the challenges and opportunities that lie ahead.”
Research for the latest study is being conducted by Reputation Matters, a specialist reputation management agency.
“We are eager to gain deeper insights from communicators across the continent into ethics and better understand the PR landscape so we can unite and move forward as one Africa,” says the agency’s MD, Regine le Roux.
“Research is critical not only for strategic communication development but also for securing a seat at the boardroom table by speaking the language of the C-suite – numbers.”
African public relations professionals can access the survey, available in both English and French, here.
Can the low flypast raise the brand bar for the airline involved?
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
East Africa’s AAR Healthcare makes senior marketing appointment
Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.
Kantar’s African business announces significant leadership changes
Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.
Africa Creator Festival returns to advance the creator economy
The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.
Zambia Institute of Marketing enjoys busy time as it hosts key events
Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role
She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.
Self-service dispensers a pilot that won’t be rolled out, says Shoprite
Dispensers selling small quantities of basic grocery necessities are part of a small-scale leadership development programme.
African consumers reward brands that feel familiar in a meaningful way
In a high-noise environment, brands must show they understand how people live and what matters to them right now.
How to win social media shares and influence the fast-food market
Researchers find posts containing stronger competence cues are more likely to be shared than posts dominated by emotional language.