Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
BRAND STRATEGY
Reebok refocuses its strategy through tie-up with basketball legend
By our News Team | 2023
Shaquille O’Neal, former NBA superstar, becomes President of Reebok Basketball and will cultivate relations with athletes and organisations.
In the wake of a decision to refocus its brand strategy on basketball and on team sports, fitness footwear and clothing giant Reebok recently appointed retired NBA superstar Shaquille O’Neal to head up its basketball operations.
Carrying the title of President of Basketball, O’Neal will lead the brand’s basketball category strategy and cultivate partnerships with athletes and organisations in Reebok’s effort to return to its position as a dominant force in the sport.
Photo credit: Reebok
O’Neal has previously been involved with the company as a highly successful brand ambassador and is a shareholder in the Authentic Brands Group, the company that bought Reebok from Adidas in 2022. The basketball legend is said to have played an important role in sealing the business deal.
Authentic, which has around 50 brands in its portfolio, said at the time it would be charting a new path for Reebok.
Imprint on the culture of basketball
“We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment. As an athlete, he made an incredible imprint on not only our brand, but the entire sport and culture of basketball,” says Todd Krinsky, Reebok CEO.
“With the combination of his deep-rooted history with Reebok and reigning influence he’s made on the game, there is no one better than this guy to take the helm and lead our brand back to reclaiming its rightful place and dominance in basketball.”
Adds Nick Woodhouse, President and Chief Marketing Officer of Authentic Brands Group, the owner of the Reebok and Shaquille O’Neal brands: “Since acquiring Reebok, we have been steadfast in restoring the brand’s position at the intersection of sports and fashion. This expanded partnership with Shaquille puts Reebok back in the game with a more active position than ever before.”
In addition to owning Shaquille O’Neal’s personal brand, Authentic also owns personal brands for the likes of Muhammad Ali (boxing), Greg Normal (golf), Elvis Presley (entertainer) and Marilyn Monroe (Hollywood actress).
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.