
France’s Adopt Parfums enters the DRC market with first Kinshasa store
Expansion into the Democratic Republic of Congo adds to Adopt Parfum’s presence in multiple Francophone African markets.
RETAIL TECH
By our African Marketing Confederation News Team | 2026
Partnership with retail tech company involves deployment of latest-generation electronic shelf labels, smart rails and AI-driven cameras.
Leading global food retailer Carrefour has signed a strategic partnership with Vusion, a specialist in digitalisation solutions for physical commerce, to digitise all its hypermarkets and supermarkets in France by 2030.
French-based Carrefour is well-known to African consumers through its supermarket presence in countries such as Egypt, Kenya, Uganda, Cameroon, Senegal, Nigeria, Gabon, DRC and Côte d’Ivoire.
The partnership covers the deployment of latest-generation electronic shelf labels, smart rails and AI-driven cameras with the aim of transforming operational efficiency and the in-store customer experience.
Photo: Allen Boguslavsky from Pexels
Vusion has recently been involved in a similar project for the giant Walmart retail group in the United States.
Taking a decisive step
In a statement, Carrefour says that by equipping its shelves with millions of smart labels connected to the cloud, it is taking a decisive step in the digitisation of its physical assets.
“This massive deployment positions Carrefour as the most advanced retailer in Europe in terms of store technology, echoing the transformation initiated in food retail with Vusion across the Atlantic. It follows successful pilots launched since June 2025,” the statement notes.
Among the objectives of the Carrefour 2030 plan are:
Comments Alexandre Bompard, Chairman and CEO of Carrefour: “Carrefour 2030 is a growth plan that relies notably on accelerating tech and AI. By partnering with Vusion … we are propelling our stores into a new era. The digitalisation of our shelves is the essential foundation for deploying our vision of modern retail – serving competitiveness, quality of life at work for our employees, and customer satisfaction.”

Expansion into the Democratic Republic of Congo adds to Adopt Parfum’s presence in multiple Francophone African markets.

Xpress smart trolleys have been trialled in the Cape Town area for more than a year. Now the technology has expanded.

Le organe membre de l’African Marketing Confederation en Afrique francophone remet le prix à NSIA Vie Assurances.

The African Marketing Confederation’s member body in Francophone Africa presents award to NSIA Vie Assurances.

Summit keynote address identifies four elements that must converge if the continent is to achieve a meaningful economic reset.

This year’s judging process was exceptionally competitive, with a high standard of entries received from marketing teams and agencies.

Federation dedicated to the African creative sector will now share a table with marketers, technologists and supply chain professionals.

Ethiopian delegates celebrate the 2027 host announcement made in Zambia last week

First Vice President outlines vision to champion professional excellence, ethical practice and innovation in marketing worldwide.

Zambian organisers of the 2026 gathering officially hand over the baton to an ecstatic Ethiopian delegation. Rwanda to host in 2028.

Opening plenary hears that securing Africa’s economic future requires businesses to discover new customers and cross-border opportunities.