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Retailer Carrefour rolls out plan to digitise all its supermarkets

By our African Marketing Confederation News Team | 2026

Partnership with retail tech company involves deployment of latest-generation electronic shelf labels, smart rails and AI-driven cameras.

Leading global food retailer Carrefour has signed a strategic partnership with Vusion, a specialist in digitalisation solutions for physical commerce, to digitise all its hypermarkets and supermarkets in France by 2030.

French-based Carrefour is well-known to African consumers through its supermarket presence in countries such as Egypt, Kenya, Uganda, Cameroon, Senegal, Nigeria, Gabon, DRC and Côte d’Ivoire.

The partnership covers the deployment of latest-generation electronic shelf labels, smart rails and AI-driven cameras with the aim of transforming operational efficiency and the in-store customer experience.

Photo: Allen Boguslavsky from Pexels

Vusion has recently been involved in a similar project for the giant Walmart retail group in the United States.

Taking a decisive step

In a statement, Carrefour says that by equipping its shelves with millions of smart labels connected to the cloud, it is taking a decisive step in the digitisation of its physical assets.

“This massive deployment positions Carrefour as the most advanced retailer in Europe in terms of store technology, echoing the transformation initiated in food retail with Vusion across the Atlantic. It follows successful pilots launched since June 2025,” the statement notes.

Among the objectives of the Carrefour 2030 plan are:

Productivity: Automation of low value-added tasks to redeploy teams towards customer service, equipping them with smart data and AI-driven tools to guide priority actions and improve compliance.

Customer Experience: Time savings, personalised services and real-time interaction for a smoother shopping journey.

Sales: Reduction of out-of-stocks to maximise product availability.

Comments Alexandre Bompard, Chairman and CEO of Carrefour: “Carrefour 2030 is a growth plan that relies notably on accelerating tech and AI. By partnering with Vusion … we are propelling our stores into a new era. The digitalisation of our shelves is the essential foundation for deploying our vision of modern retail – serving competitiveness, quality of life at work for our employees, and customer satisfaction.”

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