BUSINESS STRATEGY

Rwandan food manufacturer set for expansion into Ethiopian market

By our African Marketing Confederation News Team | 2024

Africa Improved Foods plans to invest US$40-million in a new manufacturing plant, as it plans a wider African expansion.

Africa Improved Foods, the Rwandan-based food manufacturer, is to invest US$40-million in a new manufacturing plant in Ethiopia.

Photo: Africa Improved Foods

 

This will be the company’s second facility in Africa, with the first being situated in the Kigali Economic zone in Rwanda. 

Processed food products from Africa Improved Foods (AIF) facilities are distributed through normal commercial distribution channels, as well as via relief programmes such as the World Food Program, UNICEF, and the Red Cross.   

Countries which receive AIF products through food relief programmes include Kenya, Uganda, Somalia, South Sudan and Ethiopia. 

AIF says its products serve 1.6-million people in Africa daily. Its institutional (food relief) products include Super Cereal Plus, while its consumer products include Shisha Kibondo Infants and Shisha Kibondo Mothers. Shisha Kibondo flour is used to make a nutritious complementary porridge for young children and for mothers. 

New facilities planned for Nigeria and Zambia 

The new Ethiopian plant will initially support distribution in Ethiopia only. However, AIF plans to expand by opening facilities in Nigeria and Zambia by 2030.  

“AIF’s plant in Ethiopia will improve supply in a country where food security remains an issue,” comments Trendtype, the London-based emerging markets consultancy. 

“The new facility is predicted to impart the same economic gains to the Ethiopian market as in Rwanda,” reports the publication Food Business Africa. 

“According to AIF, the Rwandan facility has contributed 5-10% increase in exports and earned the country more than US$24 million in foreign exchange.  

“It has also helped improve the agribusiness value chain in Rwanda by working closely with smallholder farmers,” Food Business Africa adds. 

You can watch an interview on YouTube with Ramesh Moochikal, AIF’s CEO, here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.