SPORTS SPONSORSHIP

Safaricom supporting Kenya’s Paralympians ahead of 2024 Paris Games

By our African Marketing Confederation News Team | 2024

Sponsorship package provides both cash and in-kind support for the team, including financial literacy and media training.

As Africa’s Paralympian athletes gear up for the 2024 Paralympic Games starting in Paris this week, the Kenyan Paralympics Team is being supported by a sponsorship package worth US$78,000 (Ksh. 10–million) from Safaricom, the mobile network operator. The package includes both cash and in-kind support for the team.

Safaricom is sponsoring Kenya’s Paralympians. Photo: Safaricom

As part of the in-kind support, the company provides financial literacy and media training to the athletes, equipping them with essential skills for both on and off the field. The initiative aims to help athletes grow their incomes and build their personal brands.  

 

A similar training session was conducted last month for Team Kenya ahead of the Paris Olympics. 

 

Additionally, the sponsorship includes airtime for data and connectivity, as well as branded merchandise. 

 

In a statement posted on its website, Safaricom says this reflects it “ongoing commitment to empowering and supporting Kenyan athletes on the global stage”. 

 

Commenting on the sponsorship, Safaricom CEO Peter Ndegwa said: “We are thrilled to support the Kenya Paralympics Team as they embark on their journey to the Paris 2024 Paralympic Games.  

 

“At Safaricom, we believe in the power of sports to inspire, unite, and transform communities. Our commitment to supporting sports in Kenya extends beyond just financial contributions; we aim to empower athletes with the skills and resources they need to excel both on and off the field.” 

 

Key partner of Kenya National Paralympic Committee 

 

Said Bhaveet Chudasama, Vice President of the Kenya National Paralympic Committee: “I want to extend my heartfelt thanks to Safaricom for organising and facilitating this impactful event. They have been one of our key partners for years; their support extends not only to the Paralympics but also to other significant local and international races in the country.” 

 

The opening ceremony for the 2024 Paralympic Games is on Wednesday, 28 August. The Games conclude on Sunday, 8 September. 

 

Media rights holders in more than 160 countries and territories have committed to broadcasting the Games, according to the organisers. 

 

In addition to greater interest from broadcasters, the overall revenue raised from media rights sales has increased by more than 20% compared to Tokyo 2020, a gathering which was shown in 154 countries and territories to a cumulative 4.1-billion viewers. 

 

Paris 2024 will make history as the first Paralympic Games to offer some live coverage from each of the 22 sports. At Tokyo 2020, 19 sports were broadcast and at the Rio 2016 Paralympic Games 15 sports were shown live.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.