Africa declares a new standard for its communications profession
For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.
SOCIAL MEDIA
US state enacts tough laws to restrict social media use by minors
By our News Team | 2023
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
As civil society and legislators around the world become increasingly concerned about the negative impacts of social media on young people, particularly minors, the US state of Utah has passed laws prohibiting anyone under 18 from accessing social platforms without the explicit consent of their parents.
Social media companies are also prohibited from using any techniques that may cause minors to ‘develop an addition’ to these platforms.
Photo by Ron Lach from Pexels
Utah thus becomes the first state in the US to enact such legislation, but it is possible that other states governed by the (more conservative) Republican Party could follow suit. Arkansas and Texas are already heading in this direction, with Texas wanting a complete ban on minors using social media.
The Utah laws were passed last week despite opposition from civil liberties groups. They come into effect in March 2024.
Parents can access all their children’s posts
The new laws prevent under 18s from accessing social media without their parents’ consent and also allows parents or guardians to access all of their children’s posts. The social media platforms are required to block users younger than 18 from accessing accounts between 10.30pm and 6.30am, unless parents modify the settings.
Social media companies may also not advertise to minors, collect information about them, or target content at them.
Utah’s laws complement – and in some cases duplicate – federal (national) laws that already prevent the information of children under 13 from being collected. The social platforms also already prevent children under 13 from signing up, although experts point out that there are many ways to circumvent these restrictions.
According to Michael McKell, the Utah state senator who sponsored the bill, social media is a contributing factor to poor teen mental health and the laws are intended to address this issue.
The respected Mayo Clinic, social media use can also negatively affect young people by distracting them, disrupting their sleep, and exposing them to bullying, rumour spreading, unrealistic views of other people’s lives and peer pressure. The clinic does, however, also point out that there can be benefits – including helping those who experience exclusion or have disabilities or chronic illnesses.
Researchers find a new way to enhance social media influencer messaging
By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.
Watchdog instructs auto brand to remove or amend TV ad campaign
SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.
The gap between AI’s efficiency promises and marketing reality
Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.
Number of African megacities to increase from three to 17 by 2050
Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.
Nigeria’s Hyper City appoints CEO with strong Carrefour background
Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.
Cracking the Africa Code: The functional path to market leadership
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
‘What’s for dinner tonight, mom?’ Woolies’ AI chef may have the answer
Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.
Demand for sportswear is sprinting ahead of the wider apparel market
Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.
Deadline looms for African marketing and supply chain awards
Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.
Researchers study why negative brand news fails to deter some customers
Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.
