Marketing Society of Rwanda joins the African Marketing Confederation
Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.
EXECUTIVE APPOINTMENTS
Tiger Brands announces appointment of new marketing and strategy chief
By our African Marketing Confederation News Team | 2026
Lorraine De Graaff, who has been with the company since 2019, to lead the group marketing and research and development function.
Tiger Brands, the South African-based FMCG company with interests in various African countries, has announced the appointment of Lorraine De Graaff as Chief Marketing and Strategy Officer. Her new position becomes effective from 1 March 2026.
De Graaff will report to group CEO Tjaart Kruger and lead the group marketing and research and development function. She will partner closely with the business to drive growth across Tiger Brands’ portfolio of brands.
The portfolio includes Koo, Oros, All Gold, Albany, Black Cat, Crosse & Blackwell, and Jungle.
Lorraine De Graaff. Photo: LinkedIn
De Graaff has been with Tiger Brands since 2019, when she joined as Marketing Director for the Bakeries Business Unit.
Senior marketing executive roles
“During her tenure as Bakeries Business Unit Marketing Director, Lorraine consistently demonstrated her marketing, strategy and commercial capabilities. She is a strong leader who is focused on inspiring, developing and enabling the teams that she leads,” the company says in a LinkedIn post.
Before joining Tiger Brands, De Graaff held senior marketing executive roles at several multinational organisations – including Whirlpool EMEA, SC Johnson, Kimberly-Clark, Novartis, Beiersdorf South Africa and Robertson’s Homecare.
A media statement from the company notes that she brings more than 20 years of experience delivering growth across Africa, Europe and the Middle East.
“We are very pleased to have Lorraine join the Tiger Brands executive committee,” says Kruger.
“She is a strong leader who is deeply focused on inspiring, developing and enabling the teams she leads. As marketing director for Bakeries, she consistently demonstrated her marketing, strategy and commercial capabilities, most notably in repositioning the Albany brand and delivering a range of cost-efficiency and value-engineering initiatives.”
Commenting on her appointment, De Graaff says she is excited to take on the expanded leadership role as the group enters its next phase of growth.
“Building on my experience in the Bakeries business, I look forward to partnering with teams across Tiger Brands to continue building trusted, iconic brands that connect deeply with consumers, while driving sustainable, long-term growth,” she states.
SA tourism destination marketing campaign brings back Trevor Noah
Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.
Changan auto brand enters Ethiopian market with first dealership
Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.
MAZ’s 2026 Marketing Week engages local marketers on key topics
Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.
Memorable visuals in ads are more likely to lead to purchase – study
Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.
Underperforming Port of Cape Town seeks a private sector boost
Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.
H&M makes senior leadership appointment for South African market
Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.
Turkish supermarket group BIM hits 1,000-store landmark in Morocco
Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.
Current issue of AMC magazine brings critical insights for marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.
Visit Rwanda announces partnership with Aston Villa Football Club
Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.
Africa declares a new standard for its communications profession
For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.
