Uganda Breweries appoints Catherine Ndungu to senior marketing role

She has extensive experience with East Africa Brewery Limited (EABL), which is also part of Diageo. This includes a period as Marketing Manager and Senior Brand Manager, both based in Nairobi. 

Her marketing background also includes experience with multinationals such as Heineken and GlaxoSmithKline. For part of her time with GSK she was based in Nigeria. 

In a media statement, UBL expresses confidence in Ndungu’s abilities, citing her “exceptional dedication, leadership, creativity, discipline in operations management, and controls during her tenure”. 

The company believes she will bring “fresh perspectives to drive marketing and innovations to new heights”. 

UBL launch of new low-alcohol brand 

In February, Uganda Breweries launched WhiteCap Crisp, a premium beer with only 3% alcohol by volume and containing no added sugar. It became the first low-alcohol beer by volume in the local market. 

Speaking at the launch event at the Naguru Skyz Hotel in Kampala, Ndungu noted: “There is a growing interest and greater scrutiny in wellness and fitness amongst customers. 

“We are a business that has a strong track record of listening to our consumers and leveraging our strength in innovation to deliver products that suit their needs. WhiteCap Crisp is the latest in this long line of product solutions.”