Uganda Breweries appoints Catherine Ndungu to senior marketing role

By our African Marketing Confederation News Team | 2024

She brings extensive marketing experience to the position, having worked with major brands in several African countries.

Uganda Breweries, a subsidiary of beverage giant Diageo, has appointed Catherine Ndungu as its new Marketing and Innovations Director.  


She previously held the role in an acting capacity, taking over from Emmy Hashakimana, who assumed the role of Commercial Director at UBL last year. 


Ndungu was previously Head of Beer for UBL, where she worked across various beer brands within the stable. 

Catherine Ndungu. Photo: LinkedIn


She has extensive experience with East Africa Brewery Limited (EABL), which is also part of Diageo. This includes a period as Marketing Manager and Senior Brand Manager, both based in Nairobi. 


Her marketing background also includes experience with multinationals such as Heineken and GlaxoSmithKline. For part of her time with GSK she was based in Nigeria. 


In a media statement, UBL expresses confidence in Ndungu’s abilities, citing her “exceptional dedication, leadership, creativity, discipline in operations management, and controls during her tenure”. 


The company believes she will bring “fresh perspectives to drive marketing and innovations to new heights”. 


UBL launch of new low-alcohol brand 


In February, Uganda Breweries launched WhiteCap Crisp, a premium beer with only 3% alcohol by volume and containing no added sugar. It became the first low-alcohol beer by volume in the local market. 


Speaking at the launch event at the Naguru Skyz Hotel in Kampala, Ndungu noted: “There is a growing interest and greater scrutiny in wellness and fitness amongst customers. 


“We are a business that has a strong track record of listening to our consumers and leveraging our strength in innovation to deliver products that suit their needs. WhiteCap Crisp is the latest in this long line of product solutions.” 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.