MARKETING TALENT

Uganda Breweries appoints Catherine Ndungu to senior marketing role

By our African Marketing Confederation News Team | 2024

She brings extensive marketing experience to the position, having worked with major brands in several African countries.

Uganda Breweries, a subsidiary of beverage giant Diageo, has appointed Catherine Ndungu as its new Marketing and Innovations Director.

She previously held the role in an acting capacity, taking over from Emmy Hashakimana, who assumed the role of Commercial Director at UBL last year.

Ndungu was previously Head of Beer for UBL, where she worked across various beer brands within the stable.

Catherine Ndungu. Photo: LinkedIn

She has extensive experience with East Africa Brewery Limited (EABL), which is also part of Diageo. This includes a period as Marketing Manager and Senior Brand Manager, both based in Nairobi.

Her marketing background also includes experience with multinationals such as Heineken and GlaxoSmithKline. For part of her time with GSK she was based in Nigeria.

In a media statement, UBL expresses confidence in Ndungu’s abilities, citing her “exceptional dedication, leadership, creativity, discipline in operations management, and controls during her tenure”.

The company believes she will bring “fresh perspectives to drive marketing and innovations to new heights”.

UBL launch of new low-alcohol brand

In February, Uganda Breweries launched WhiteCap Crisp, a premium beer with only 3% alcohol by volume and containing no added sugar. It became the first low-alcohol beer by volume in the local market.

Speaking at the launch event at the Naguru Skyz Hotel in Kampala, Ndungu noted: “There is a growing interest and greater scrutiny in wellness and fitness amongst customers.

“We are a business that has a strong track record of listening to our consumers and leveraging our strength in innovation to deliver products that suit their needs. WhiteCap Crisp is the latest in this long line of product solutions.”

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