Marketing Talent

Visa appoints marketing manager for its West African business

By our African Marketing Confederation News Team | 2024

Up-and-coming young marketer, Rukevwe Toka, brings high-level experience with some of the world’s top brands to his new role.

Payment platform Visa has appointed Lagos-based Rukevwe Toka to the position of Marketing Manager for West Africa.


Recognised as an up-and-coming young marketer, he has received various accolades – including being named among the 35 ‘Under-35 Marketing & Communications Professionals’ by Nigerian publication ‘Brand Communicator’, and named among Nigeria’s ‘Top Ten Marketing Managers of 2023’ by the magazine ‘Marketing Edge’.

Photo supplied

In his new role at Visa, Toka will be responsible for managing multiple marketing programmes, ensuring maximum traction with clients, developing and executing client marketing initiatives, and planning marketing activities that align with the key priorities of the Visa brand.


Prior to his appointment at Visa, he was with multinational food and drink company Nestlé, where he held the position of Marketing and Category Leader, Culinary for the Maggi brand.

Key roles with major brands


Toka has also held senior roles with The Coca-Cola Company, at multinational fast-moving consumer goods giant Unilever, and at Heineken.


At Coca-Cola his job titles included Senior Brand Manager and Senior Shopper Insights Manager, Africa. At Unilever, his roles included serving as the Brand and Digital Manager, where he led the execution of brand strategies during the pandemic to exceed financial targets.


“I am obsessively focused on creating value and building breakthrough brands! I employ the best practices and principles of marketing to maximise business growth,” Toka says on his LinkedIn profile.


“I have been fortunate to spend the last 11 years working across technology, consumer goods, education and media industries in roles of increasing responsibilities, where I garnered several notable achievements and acquired strong marketing, strategy, execution, commercial and people leadership skills while managing some of the world’s most iconic brands.”


Toka holds a Bachelor of Science in Medical Biochemistry from the University of Benin, and a Master of Business Administration in Business/Commerce from the UK-based University of South Wales. He has also studied at Northwestern University’s Kellogg School of Management.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.