Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
EXECUTIVE APPOINTMENTS
WPP Scangroup appoints Akua Brayie Owusu-Nartey as new group CEO
By our African Marketing Confederation News Team | 2025
‘Strategic leader and turnaround expert’ to head up full-service marketing group operating in numerous SSA markets.
The Board of Directors of WPP Scangroup has announced the appointment of Akua Brayie Owusu-Nartey as Group Chief Executive Officer and CEO, Ogilvy Africa. She will also be an Executive Director.
This takes effect on 17 November 2025, with Owusu-Nartey succeeding Patricia Ithau, who exited the position in July 2025 to pursue other interests.
Photo: LinkedIn
WPP-Scangroup is a full-service marketing, research, PR and communications group with a physical presence in 23 countries in sub-Saharan Africa. It is part of the global WPP group.
Prior to her appointment, Owusu-Nartey was the Chief Client Officer & Head of Connected Culture at Ogilvy Africa and the acting Managing Director (Scanad Kenya).
She has also served in various leadership capacities within WPP Scangroup (Ogilvy Ghana) and Publicis West Africa.
Guiding integrated communications, brand transformation and business growth
In a media statement, she is described as a strategic leader and turnaround expert with over 18 years of experience guiding integrated communications, brand transformation and business growth for leading brands across Africa.
“She has a proven track record of managing large cross-functional teams, revitalising underperforming businesses, and fostering client trust through a commitment to operational excellence and creative delivery – with a career managing teams and clients in markets like Ghana, Nigeria, Kenya, Tanzania and Zambia,” WPP Scangroup says.
“She excels in driving project and programme execution, overseeing activities spanning strategy formation, creative development, public relations and influence, digital initiatives, and integrated marketing communications.”
Owusu-Nartey holds a Bachelor of Business Administration in marketing from Central University College (Ghana) and an Executive Master of Business Administration from Hult International Business School (UK).
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.