fbpx

ARTIFICIAL INTELLIGENCE

Ad industry giant Publicis joins effort to ensure responsible AI

By our News Team | 2023

Company joins Steering Committee of C2PA, which aims to advance the future of responsible digital media creation, publication and sharing.

As the debate around artificial intelligence and its potential to help – and harm – the creative industries continues to grow, businesses are increasingly rushing to be seen as part of the solution, rather than the problem. 

Among them is French-based multinational advertising and public relations company, Publicis Groupe, which has been announced as the first advertising holding company to serve as a Steering Committee member of the Coalition of Content Provenance Authenticity (C2PA).

Artificial Intelligence

Image by Gerd Altmann from Pixabay

Launched in 2020, the Coalition strives to unite leaders in technology and media to set standards for content authentication and drive transparency in content origins.

“As conversations of the capability and usability of artificial intelligence exponentially accelerate, it is critical to balance the growth potential of AI with the demand for responsible use of these technologies,” the company says in a statement.

“Publicis Groupe takes a stance with C2PA at a critical time when – alongside Steering Committee founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic – the Coalition seeks to build and standardise a future framework for content verification, but also protect the authenticity and provenance of AI assets for creators, brands and consumers.

C2PA working with various key stakeholders

Since launch, the C2PA has worked with industry leaders, policymakers, academics and partner organizations to advance the future of responsible digital media creation, publication and sharing. 

The organisation’s outputs to date have led to the successful implementation of the C2PA Specification. This works to safeguard and verify original content across a range of formats, including photo, video and audio.

“In an industry where bold, thought-provoking content has the power to move people, tell stories and demand action, we cannot afford the risk of bad actors compromising a creator’s authentic vision and creation,” says Carla Serrano, Chief Strategy Officer for Publicis Groupe. 

“The C2PA’s efforts help protect that invaluable IP and ensure authentic creative visions are brought to completion – and verified along the way. And people can feel confident knowing that the content they’re viewing is unique, original and straight from the source.”

Says Andrew Jenks, Chair of the C2PA: “We are pleased to welcome Publicis Groupe. The company brings deep experience in branding and marketing that will support and contribute to our core mission of establishing trust across all online media. 

“Publicis Groupe joins a growing standards body dedicated to scaling the open specification across the digital media ecosystem.”

The Publicis group includes Leo Burnett Worldwide, Saatchi & Saatchi, Starcom and Zenith.

0
    0
    Your Cart
    Your cart is emptyReturn to Shop

    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.