fbpx

ADVERTISING INDUSTRY

Ogilvy appoints creative head of its sub-Saharan Africa network

By our News Team | 2022

Delna Sethna to take up Kenya-based role after earning numerous accolades while servicing the Colgate account in India.

Ogilvy Africa has appointed internationally experienced communications professional, Delna Sethna, as its Chief Creative Officer from 1 August. She is to be based in the Nairobi office and will head up the group’s creative offering in sub-Saharan Africa.

Sethna has more than 20 years’ experience in the creative and marketing space. She comes to Ogilvy from Red Fuse Communications, which is also part of the WPP group and is WPP’s integrated communication partner to Colgate India.

Advertising Industry

Photo courtesy of Ogilvy Africa

“We are really excited to welcome Delna as our new Chief Creative Officer for Africa,” says Ogilvy EMEA’s Stephan Vogel. “She has led dozens of innovative, exciting campaigns, and been recognised with a slew of industry-leading awards. We look forward to working with Delna, learning from her across clients and across our business.”

The role is a newly created position at Ogilvy Africa, as the agency gears towards further strengthening its position in the region.

A rare breed of ambidextrous creative

“Delna’s cross-functional experiences as a creative leader make her a rare breed of ambidextrous creatives who’s created successes playing at the intersections of marketing disciplines. She’s a valuable addition to our leadership team as we continue building world-class solutions which are made in Africa. [I am] delighted to welcome her as my creative partner in this journey,” says Vikas Mehta, CEO of Ogilvy Africa.

Sethna served as Executive Creative Director at WPP/Redfuse, where – among her other successes – she helped successfully relaunch the Palmolive brand to the Indian market.

After working as a filmmaker in the early part of her career, she entered the marketing sphere and rose rapidly through the ranks at several leading agencies. These include Lowe and Saatchi & Saatchi.

Among the creative accolades she has received have been at Cannes, D&AD, the #FemvertisingAwards, Spikes, Kyoorius and the Effies. She has also served on many awards juries and has been listed among the Women Who’ve Changed the Face of Media. She was named among India’s 50 Most Influential Women two years in a row.

“I am thrilled to be embarking on this new challenge at Ogilvy Africa,” says Sethna. “I am passionate about finding creative solutions to help clients achieve their strategic objectives. Being able to do that in a region as dynamic as Africa is a dream come true.”

Social Media

Social Media

But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.

Read More »
Brand Value

Brand Value

No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.

Read More »
Personal Branding

Personal Branding

Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.

Read More »
Brand Milestones

Brand Milestones

Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.

Read More »
Marketing Spend

Marketing Spend

The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.

Read More »
Market Insights

Market Insights

Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.

Read More »
Personal Branding

Personal Branding

He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.

Read More »