Meta brings back its 'Made by Africa, Loved by the World' campaign
By our News Team | 2022
Social media giant wants to amplify the voices and stories of people and businesses from across Africa that are impacting the world.
As part of its Africa Day celebrations today (25 May), Meta – the company that owns Facebook and Instagram, among others – has announced the return of its global campaign ‘Made by Africa, Loved by the World’, which was first launched in 2021.
Aimed at amplifying the voices and stories of people and businesses from across Africa that are impacting the world, this year’s campaign spotlights eight creators, innovators and small and midsize businesses (SMBs) making a name for themselves. They are doing so not only in Africa, but globally, and are changing the way the continent is viewed on the international stage.
As part of the campaign, Meta has partnered with local filmmakers to bring to life the eight phenomenal stories. Alongside this runs a dedicated global and local Instagram campaign.
The campaign features partnerships with African content creators, a community Reels challenge, the development of a specially designed AR filter inspired by #AfricaMade, as well as a series of free open virtual training sessions via the Meta Africa page dedicated to all SMBs and creators from the continent.
Speaking about the campaign, Kezia Anim-Addo, the company’s Communications Director for Sub-Saharan Africa, said: “I’m truly excited to be bringing back ‘Made by Africa, Loved by the World’ for the second year running.
“This campaign is about showcasing the incredible talent we have here on the continent, and the African people and businesses that are not only contributing to the global agenda, but are forging their own paths.
“At Meta we remain invested in Africa and know that this is home to some of the world’s most talented and inspired individuals … we look forward to hero’ing just some of these stories through our campaign.”
Eight inspiring African stories by local filmmakers
Partnering with five local filmmakers Tarryn Crossman (South Africa), Kofi Awuah (Ghana), Joan Kabugu (Kenya), Bardia Olowu (Nigeria) and Nelson Makengo (DRC), the series of inspirational and beautifully shot short films are on a dedicated Africa Day microsite and focus on the stories of:
- Trevor Stuurman (South Africa): An award-winning contemporary multimedia visual artist who has cemented himself as a creative force to be reckoned with, collaborating with international brands and global stars
- Ferre Gola (DRC): An award-winning Congolese musician who has earned international accolades as a true icon of Congolese rumba
- Mosope Olaosebikan (Nigeria): Founder of Africa’s first digital museum devoted to shaping the narrative of culture and people using immersive and innovative methods of curation such as AR/VR
- Rich Mnisi (South Africa): A contemporary multi-disciplinary brand specialising in high-end fashion and furniture designs, with his clothing featured in global media outlets and his designs worn by global names
- Selina Beb (Ghana): A multiple award-winning fashion brand specialising in African-inspired accessories and clothes
- Black Rhino VR (Kenya): An award-winning Extended Reality Agency working with local and international brands
- Bonita Foods (Nigeria): A healthy snacks company producing a range of delicious snacks from fruits, nuts and vegetables, with a global footprint across the UK, USA and Germany
- Pixel Chefs (South Africa): An innovative creative agency, using emerging digital tech to create immersive impactful experiences for both local and global clients Celebrating Africa Day on Instagram