African Marketing Confederation struts its stuff on the global stage

By our News Team | 2023

AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.

The African Marketing Confederation (AMC) is making great strides as it endeavours to give African marketing a presence on the world stage and expose the continent’s marketers to global innovations, trends and thought leadership.


AMC President, Helen McIntee, has just returned from a whirlwind trip to Asia and North Africa, where she proudly flew the flag for the confederation and its growing membership base.

AMC News

AMC President, Helen McIntee, during her presentation to the World Marketing Forum 2023 in Bangkok

First stop was Bangkok, Thailand where she was an invited guest at the World Marketing Forum 2023. McIntee introduced delegates to the African Marketing Confederation and gave a presentation titled ‘This Continent of Africa’.


The forum was hosted by the Asia Marketing Federation and co-hosted by the Marketing Association of Thailand.


“There was an amazing response,” says McIntee. I met marketers from Japan, Cambodia, Sri Lanka, Indonesia, China, Singapore, Malaysia, Bangladesh, Philippines, Korea and, of course, Thailand. All of them were very interested in seeking synergies with African marketers.”


At the awards dinner, the President of the Asia Marketing Federation, Professor Syed Ferhat Anwar, specifically mentioned that his federation looks forward to collaborating with the AMC and suggested the idea of holding a joint Africa-Asia marketing conference in 2024.


Founder of the World Marketing Forum


McIntee also made the acquaintance of Hermawan Kartajaya, founder of the World Marketing Forum and co-author of many marketing books with the legendary Professor Philip Kotler.


“Hermawan was very interested in finding out about Africa and has already invited me to the 2024 event,” she says.


The next stop was Tunisia in North Africa, where McIntee attended a meeting of the Association of Tunisian Marketing Professionals and formally signed the association as the newest member of the AMC. Tunisia thus becomes the 11th member of the African Marketing Confederation. 


The other members are marketing bodies from Ghana, Kenya, Nigeria, Malawi, Mauritius, Morocco, South Africa, Uganda, Zambia and Zimbabwe.


McIntee then journeyed to the neighbouring North African nation of Morocco to meet with the Moroccan Association of Marketing and Communications, which is one of the founder members of the AMC.


“It was a very busy and successful trip. My feeling is that the AMC is exploding onto the international marketing stage,” McIntee states.

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