AMC NEWS

African Marketing Confederation unveils reconstituted President’s Council

By our African Marketing Confederation News Team | 2024

Long-standing AMC Secretary General steps down and replacement from Uganda is announced. New Vice Presidents named.

The African Marketing Confederation has announced details of its reconstituted AMC President’s Council, which plays a key role in guiding and supporting the direction of the confederation.

Gillian Rusike, the long-standing Secretary General and a founder member of the AMC, has relinquished his position to pursue other ventures, including studying for his doctorate. He continues to be the CEO of the Marketers Association of Zimbabwe (MAZ), which is a member of the African Marketing Confederation.

David Balikuddembe. Photo supplied

The position of Secretary General will be filled by David Balikuddembe, the current President of the Uganda Marketers Society (UMS). He played a leading role in the success of the 2nd Annual African Marketing Confederation Conference, which was hosted by the UMS in September 2023.

Balikuddembe is a career market researcher and co-founder of CEBS (Cutting-Edge Business Support) a business that provides market research and tech solutions in the marketing space.

“We are extremely grateful to Gillian for his amazing contribution to the African Marketing Confederation, which he helped found in 2011 with the aim of unifying Africa’s national marketing associations to exchange expertise and promote the marketing profession as a whole,” says AMC President, Helen McIntee.

A passion for Africa and for marketing

“Fortunately, we have David to step forward and fill Gillian’s shoes. David has a passion for Africa and for marketing. As President of the UMS – a role he relinquishes when his two-year term expires shortly – he showed that he is innovative and supremely organised. He will be a great asset to the AMC going forward.”

The following appointments have also been made to the AMC President’s Council:

Vice President East Africa: David Balikuddembe (UMS).

Vice President West Africa: Kwabena Agyekum (Chartered Institute of Marketing, Ghana).

Vice President Southern Africa: Nigel Tattersall (Director, AMC).

Vice President North Africa: Helen McIntee (Director, AMC).

Deputy Vice President Southern Africa: Irene Gregory (Institute of Marketing Management, South Africa).

“We are looking forward to an exciting 2024 for the AMC,” says McIntee. “We already have 11 national marketing bodies as members, and anticipate at least two more countries joining this year. We are also working on collaborations with leading marketing organisations in other regions of the world.

“Plus, we have our 3rd Annual African Marketing Confederation Conference taking place in Kenya. Our reconstituted President’s Council will be a key part of driving these initiatives forward.”

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