
Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
A.M.C. NEWS
By our News Team | 2023
Inaugural AMC Marketing Professional of the Year and the Young Marketing Professional to be announced at upcoming conference in Uganda.
Africa’s top professional marketers are to be recognised for their exceptional capabilities and commitment to excellence at the upcoming 2nd Annual African Marketing Confederation Conference, taking place from 6th to 9th September in Entebbe, Uganda.
The African Marketing Confederation Awards is a distinguished event that celebrates and acknowledges the remarkable achievements, cutting-edge innovations, and exceptional leadership demonstrated by outstanding individuals within the dynamic realm of marketing across the expansive African region.
Africa’s top marketing professionals will be recognised at the AMC Conference being held in Uganda in September
Awards are being made in two categories: the AMC Marketing Professional of the Year and the AMC Young Marketing Professional of the Year. The latter is open to young marketers aged 25-35.
Both awards will be made at a gala ceremony which promises to be a remarkable gathering of visionaries and trailblazers in the marketing industry.
“We are looking for the ‘best of the best’ and encourage all AMC member associations to nominate the individuals they think should be recognised and deserving of a chance to be the AMC Marketing Professional of the Year 2023,” says AMC President, Helen McIntee.
“All nominations will be judged by the AMC judging panel made up of marketing professionals and academics from across the continent.”
AMC Marketing Professional of the Year 2023
The first AMC Marketing Professional of the Year will be distinguished by their extensive experience and remarkable proficiency in their field.
Their primary responsibilities will encompass the formulation and execution of strategic marketing plans, the management of marketing campaigns, and the facilitation of business expansion through the implementation of effective marketing strategies.
Moreover, nominees must exhibit a profound comprehension of prevailing market trends, consumer behaviour patterns, and the competitive landscapes within their respective industries.
Their accomplishments should be evident through their successful execution of marketing initiatives, which yield quantifiable outcomes. Additionally, they must possess a wealth of knowledge in various marketing channels – including digital marketing, social media, advertising, branding, and market research.
Young Marketing Professional of the Year 2023
The AMC Young Marketing Professional of the Year award is a recognition bestowed upon a young (25-35 years old) and talented marketing professional who has showcased extraordinary expertise, pioneering innovation, and exceptional leadership within the realm of marketing in the African region.
They must demonstrate an unparalleled comprehension of consumer behaviour, prevailing market trends, and the art of crafting compelling communication strategies.
In addition, they should exhibit remarkable adeptness in harnessing the full potential of digital platforms, social media channels, and emerging technologies to effectively engage and captivate their target demographics.
“With a shared commitment to fostering growth and prosperity, the African Marketing Confederation Awards stand as a testament to the continent’s vibrant marketing landscape and the exceptional talents driving its success,” says McIntee.
Nominations for the awards are now open, and close on 28 August 2023. For further information and nomination forms, visit the AMC website.

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