DIGITAL SKILLS

Aleph Group to help train Nigerian youth in digital marketing skills

By our African Marketing Confederation News Team | 2024

Collaboration with Federal Ministry is part of President Bola Ahmed Tinubu’s efforts to create two million digital jobs in Nigeria by 2025.

Nigeria’s Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has formed an alliance with Aleph Group, a leading global enabler of digital advertising, to empower over 2,600 young people with essential digital advertising skills.

Photo by Fauxels from Pexels

This is part of the ministry’s flagship project, the 3 Million Technical Talent Programme (3MTT). 

 

Through this collaboration, young Nigerians will gain access to Aleph’s Digital Ad Expert (DAE) programme, equipping them with knowledge and skills necessary to work in today’s digital landscape. 

 

Aleph Group connects advertisers with consumers across more than 130 emerging markets. It facilitates engagement on digital platforms such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber and X. 

 

In line with the goal of Nigerian President Bola Ahmed Tinubu to create two million digital jobs by 2025, the DAE programme is claimed to quickly and effectively train many participants in support of digital economy growth in the country. 

 

Bringing Nigeria’s economy into the digital age 

 

“Teaching our youth digital advertising skills is crucial for advancing Nigeria’s economy in the digital age,” says Francis Sani, Special Adviser on Innovation, Entrepreneurship, and Capital from the Federal Ministry of Communications, Innovation & Digital Economy. 

 

The DAE’s focus on practical, industry-relevant skills, makes it an ideal solution for addressing Nigeria’s digital skills gap, Aleph says in a media statement. 

 

“The programme will be offered in both live and self-paced formats, ensuring flexibility and accessibility for participants across the country,” comments Aleph Group’s Managing Director for West Africa, Stanislaus Martins. 

 

Upon completion, graduates will receive a globally recognised Digital Ad Expert certificate, granting them access to Aleph’s extensive alumni network and potentially opening doors to career opportunities in the digital advertising industry. 

 

The company says it aims to train 800,000 students across the continent through its DAE programme, and this alliance represents a significant stride towards achieving that goal.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.