Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
DIGITAL SKILLS
Aleph Group to help train Nigerian youth in digital marketing skills
By our African Marketing Confederation News Team | 2024
Collaboration with Federal Ministry is part of President Bola Ahmed Tinubu’s efforts to create two million digital jobs in Nigeria by 2025.
Nigeria’s Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has formed an alliance with Aleph Group, a leading global enabler of digital advertising, to empower over 2,600 young people with essential digital advertising skills.
Photo by Fauxels from Pexels
This is part of the ministry’s flagship project, the 3 Million Technical Talent Programme (3MTT).
Through this collaboration, young Nigerians will gain access to Aleph’s Digital Ad Expert (DAE) programme, equipping them with knowledge and skills necessary to work in today’s digital landscape.
Aleph Group connects advertisers with consumers across more than 130 emerging markets. It facilitates engagement on digital platforms such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber and X.
In line with the goal of Nigerian President Bola Ahmed Tinubu to create two million digital jobs by 2025, the DAE programme is claimed to quickly and effectively train many participants in support of digital economy growth in the country.
Bringing Nigeria’s economy into the digital age
“Teaching our youth digital advertising skills is crucial for advancing Nigeria’s economy in the digital age,” says Francis Sani, Special Adviser on Innovation, Entrepreneurship, and Capital from the Federal Ministry of Communications, Innovation & Digital Economy.
The DAE’s focus on practical, industry-relevant skills, makes it an ideal solution for addressing Nigeria’s digital skills gap, Aleph says in a media statement.
“The programme will be offered in both live and self-paced formats, ensuring flexibility and accessibility for participants across the country,” comments Aleph Group’s Managing Director for West Africa, Stanislaus Martins.
Upon completion, graduates will receive a globally recognised Digital Ad Expert certificate, granting them access to Aleph’s extensive alumni network and potentially opening doors to career opportunities in the digital advertising industry.
The company says it aims to train 800,000 students across the continent through its DAE programme, and this alliance represents a significant stride towards achieving that goal.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.