DIGITAL SKILLS

Aleph Group to help train Nigerian youth in digital marketing skills

By our African Marketing Confederation News Team | 2024

Collaboration with Federal Ministry is part of President Bola Ahmed Tinubu’s efforts to create two million digital jobs in Nigeria by 2025.

Nigeria’s Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has formed an alliance with Aleph Group, a leading global enabler of digital advertising, to empower over 2,600 young people with essential digital advertising skills.

Photo by Fauxels from Pexels

This is part of the ministry’s flagship project, the 3 Million Technical Talent Programme (3MTT).

Through this collaboration, young Nigerians will gain access to Aleph’s Digital Ad Expert (DAE) programme, equipping them with knowledge and skills necessary to work in today’s digital landscape.

Aleph Group connects advertisers with consumers across more than 130 emerging markets. It facilitates engagement on digital platforms such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber and X.

In line with the goal of Nigerian President Bola Ahmed Tinubu to create two million digital jobs by 2025, the DAE programme is claimed to quickly and effectively train many participants in support of digital economy growth in the country.

Bringing Nigeria’s economy into the digital age

“Teaching our youth digital advertising skills is crucial for advancing Nigeria’s economy in the digital age,” says Francis Sani, Special Adviser on Innovation, Entrepreneurship, and Capital from the Federal Ministry of Communications, Innovation & Digital Economy.

The DAE’s focus on practical, industry-relevant skills, makes it an ideal solution for addressing Nigeria’s digital skills gap, Aleph says in a media statement.

“The programme will be offered in both live and self-paced formats, ensuring flexibility and accessibility for participants across the country,” comments Aleph Group’s Managing Director for West Africa, Stanislaus Martins.

Upon completion, graduates will receive a globally recognised Digital Ad Expert certificate, granting them access to Aleph’s extensive alumni network and potentially opening doors to career opportunities in the digital advertising industry.

The company says it aims to train 800,000 students across the continent through its DAE programme, and this alliance represents a significant stride towards achieving that goal.

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