A.M.C. NEWS

AMC signs memorandum of understanding with Ethiopian marketing body

By our African Marketing Confederation News Team | 2024

Ethiopian Marketing Professionals Association joins the AMC fold, along with Tanzania. Another national association to join soon.

The African Marketing Confederation (AMC) is continuing to grow its family of members as it fulfils its aim of becoming the voice of marketing across the continent.

A three-person delegation from the AMC recently returned from a visit to Addis Ababa in Ethiopia, where the confederation and the Ethiopian Marketing Professionals Association signed a memorandum of understanding (MoU).

AMC President, Helen McIntee, and EMPA President,

Dr Mulugeta Gebremedhin, sign the MoU. Photo: EMPA

The delegation comprised AMC President, Helen McIntee, AMC Secretary General, David Balikuddembe, and AMC Director, Nigel Tattersall. Dr Mulugeta Gebremedhin, President of the Ethiopian Marketing Professionals Association, signed the MoU on behalf of the Ethiopian body.

On the day, McIntee also joined Ethiopian marketers for an insightful panel discussion on the topic ‘Emerging Trends in Digital Marketing’.

“We enjoyed a wonderful visit to Ethiopia and were warmly welcomed by the members of the EMPA,” says McIntee. “The EMPA is being re-energised and we look forward to having their expertise and enthusiasm within the AMC fold.”

Says Balikuddembe: “It was thrilling to welcome Ethiopia to the fast-growing African Marketing Confederation family. I am especially thankful to Fana Abay and Henok Tsegaye for not abandoning this ambition [to join the AMC], hatched at the African Marketing Confederation Conference at Entebbe in September 2023.”

The Ethiopian Marketing Professionals Association aims to be a beacon of marketing excellence and is officially recognised and licensed by the Ministry of Justice under Proclamation No. 621/2009. Its mission is to advance the practice, teaching, and development of marketing throughout Ethiopia.

Tanzania also joins the AMC fold

Tanzania’s marketing body, the Tanzania Marketing Science Association, has also recently joined the AMC, and an AMC delegation will soon travel to the East African country to officially sign an agreement.

TMSA’s aim is to achieve a strong marketing professional ecosystem in Tanzania by driving collaboration between industry and marketing experts. Its services include professional training programmes, ranging from certified to professional marketer.

“We are also about to confirm another new member country to the AMC, which will make it three so far this year, bringing our total membership to 14 countries,” says McIntee.

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