
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
A.M.C. NEWS
By our African Marketing Confederation News Team | 2024
Ethiopian Marketing Professionals Association joins the AMC fold, along with Tanzania. Another national association to join soon.
The African Marketing Confederation (AMC) is continuing to grow its family of members as it fulfils its aim of becoming the voice of marketing across the continent.
A three-person delegation from the AMC recently returned from a visit to Addis Ababa in Ethiopia, where the confederation and the Ethiopian Marketing Professionals Association signed a memorandum of understanding (MoU).
AMC President, Helen McIntee, and EMPA President,
Dr Mulugeta Gebremedhin, sign the MoU. Photo: EMPA
The delegation comprised AMC President, Helen McIntee, AMC Secretary General, David Balikuddembe, and AMC Director, Nigel Tattersall. Dr Mulugeta Gebremedhin, President of the Ethiopian Marketing Professionals Association, signed the MoU on behalf of the Ethiopian body.
On the day, McIntee also joined Ethiopian marketers for an insightful panel discussion on the topic ‘Emerging Trends in Digital Marketing’.
“We enjoyed a wonderful visit to Ethiopia and were warmly welcomed by the members of the EMPA,” says McIntee. “The EMPA is being re-energised and we look forward to having their expertise and enthusiasm within the AMC fold.”
Says Balikuddembe: “It was thrilling to welcome Ethiopia to the fast-growing African Marketing Confederation family. I am especially thankful to Fana Abay and Henok Tsegaye for not abandoning this ambition [to join the AMC], hatched at the African Marketing Confederation Conference at Entebbe in September 2023.”
The Ethiopian Marketing Professionals Association aims to be a beacon of marketing excellence and is officially recognised and licensed by the Ministry of Justice under Proclamation No. 621/2009. Its mission is to advance the practice, teaching, and development of marketing throughout Ethiopia.
Tanzania also joins the AMC fold
Tanzania’s marketing body, the Tanzania Marketing Science Association, has also recently joined the AMC, and an AMC delegation will soon travel to the East African country to officially sign an agreement.
TMSA’s aim is to achieve a strong marketing professional ecosystem in Tanzania by driving collaboration between industry and marketing experts. Its services include professional training programmes, ranging from certified to professional marketer.
“We are also about to confirm another new member country to the AMC, which will make it three so far this year, bringing our total membership to 14 countries,” says McIntee.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.