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BRAND VALUATION

Apple stays top of the brand value tree, with $1-trillion valuation

By our African Marketing Confederation News Team | 2024

Technology businesses dominate the top 10 in latest global brand-value ranking, with AI company NVIDIA showing massive growth.

Apple has become the world’s first trillion-dollar brand, according to the newly released Kantar BrandZ ‘Most Valuable Global Brands Report 2024’. It holds the number one position for the third consecutive year. 

 

Apple is joined at the top of the ranking by Google, Microsoft and Amazon, reflecting technology’s critical place in everyday life. 

 

McDonald’s also retains its position in the top five, with its success bolstered by its continued innovation, including the use of artificial intelligence for scenarios such as dynamic menu boards and order prediction.

 

According to Kantar, this demonstrates how non-technology brands are also exploring AI to unlock growth. 

 

Further illustrating the emerging power of artificial intelligence in modern life, NVIDIA leaps 18 places to the number six position in the 2024 ranking, with a brand value increase of 178%. US-based NVIDIA develops technology for AI, high-performance computing, gaming, autonomous vehicles, and robotics. 

Photo by Damian Barczak from Pexels

 

Facebook returns to the top 10 rankings

 

Facebook rejoins the top 10 after a one-year absence, while Oracle joins the top 10 for the first time. 

 

This year’s BrandZ ranking underscores the resilience of top brands, with the total brand value of the Global Top 100 rebounding 20% to reach US$8.3-trillion, close to the 2022 peak of $8.7-trillion. 

 

“With its $1-trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that meaningful, different and salient brands are best placed to weather global economic disruption,” says Martin Guerrieria, head of Kantar BrandZ. 

 

“Our 2024 global report reveals that strong brands continue to thrive despite global economic uncertainty. This year, brands investing in AI are seeing remarkable gains by reaping the benefits of enhanced customer experience.  

 

“But effective marketing takes many forms, whether via great content, new innovations, effective media strategy, savvy pricing and more.” 

 

The Kantar BrandZ ‘Top 10 Most Valuable Global Brands 2024’ are: 

 

  1. Apple 
  2. Google 
  3. Microsoft 
  4. Amazon 
  5. McDonald’s 
  6. NVIDIA 
  7. Visa 
  8. Facebook 
  9. Oracle 
  10. Tencent 

You can find out more about the study here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.