
Corporate Social Responsibility
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
ARTIFICIAL INTELLIGENCE
By our News Team | 2021
White paper says artificial intelligence will lead the next wave of change, with tradition banks in danger of being left behind.
Bank customers have already seen major changes in the way banks operate and interact with them – particularly when it comes to digital banking strategies.
But there are still more changes on the way, says a new report, with artificial intelligence (AI) about to deliver personalised experiences that could reshape the world of banking as we know it.
Image by Charles Thompson from Pixabay
The ‘Bank of the Future’ white paper released by SaaS banking platform Mambu and Google Cloud identifies ‘ubiquitous banking’ as the next wave of the digital financial revolution and identifies three building blocks that will enable this:
Pandamic created new consumer demands
According to the white paper’s authors, the pandemic has increased consumer demand for always on, personalised digital and mobile-first financial services. Consequently, traditional banks are no longer the go-to for consumers.
“If traditional players want to reposition themselves as lifestyle partners, in tune with the modern banking needs of their customers, then they must evolve rapidly and without fear,” explains Eugene Danilkis, CEO at Mambu.
“Key to this will be their embrace of AI technology, which has broad-ranging applications – from fraud prevention and risk management, to delivering personalised customer experiences and driving efficiencies through greater automation.”
But he warns that traditional banks must move rapidly if they want to avoid getting left behind.
“Only by leveraging the capabilities of AI and cloud technologies will they be able to reimagine the customer experience and tap into new revenue streams in a competitive market,” Danilkis says.
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.
The Metaverse magic that Mark Zuckerberg promised the world seems in short supply, as struggling company fires another 10,000 workers.
Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.
Study underlines the importance of Gen Zeders utilising LinkedIn to kick-start careers. But their online brand need not be perfect.
Pilot project gets impulse purchases into the hands of tech-savvy and time-starved consumers in minutes. Why queue for melting ice creams?
Third joint-venture forecourt outlet in the country as the energy company seeks to enhance its retail offering in various parts of Africa.
SA’s Competition Tribunal follows its Namibian counterpart by clearing the way for a new local beer and beverages giant to take on AB InBev.
Cash is still widely used around Africa – particularly in the informal economy. But a global move to instant payments may change that.
As the problem of loneliness increases around the world, marketers and brand strategists must find ways to portray their brand as ‘warm’.