African Marketing Confederation News Team – African Marketing Confederation

How ‘green scepticism’ reduces intention to buy sustainable products

Scepticism caused by greenwashing doesn’t promote further fact-checking. Instead, consumers disengage from all product-sustainability claims.

D.A. Twum Jnr Fellowship promotes mentorship, hands-on learning and creative industry exposure for next generation of creative leaders.

Don’t redesign packaging simply because modernisation is fashionable. Rather modernise when pack likeability has declined.

Marketers said to be ‘over the moon’ as once-in-a-lifetime branding opportunity floats into view on Artemis II spacecraft.

Company has operated in Africa for two decades and will leverage its expertise to bring new brands to the Kenyan market.

Paper discusses how industries such as tobacco, alcohol, gambling and ultra-processed food have invested heavily in marketing strategies.

When more than 400,000 of its chocolate bars were stolen, the brand didn’t go ‘formal’. Instead, it went on a clever PR offensive.

After a temporary absence from Kigali, KFC is making a comeback and plans to increase its presence in the country.

The rooms will be added at an ‘unprecedented’ scale and speed ahead of the 2030 FIFA World Cup, which Morocco is co-hosting.

Experienced nation branding and strategic marketing communications specialist, Sithembile Ndaba, joins after almost 15 years with Brand SA.