Marketing associations from across Europe nominated national champions, with 10 finalists competing for the Marketer of the Year title.
European marketers gather to choose their top achievers for 2026 Read More »
With South Africa’s ports beset by challenges, Namibia wants to entrench Walvis Bay as a better logistics corridor for landlocked neighbours.
Namibia bets on Walvis Bay port as increasingly viable alternative Read More »
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
ChatGPT ads in Africa: A game changer or a trust gamble? Read More »
WARC outlines the consumer trends that will shape the remainder of 2026, with ‘comfort’ a key driver of spending.
Report identifies five forces influencing global purchasing decisions Read More »
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Out now! New issue brings latest news and insights for Africa’s marketers Read More »
New report urges marketers to rethink frequency strategy amid fragmentation, signal loss and rising consumer frustration.
Omnicom Media study warns ‘negative reach’ can undermine ad campaigns Read More »
Strategic partnership will help to bridge the gap between academic learning and professional practice in Ghana.
CIMG and Central University partner on marketing education to students Read More »
Further growth of customer loyalty programme predicted, as well as increased demand for private label products and exclusive brands.
Retail group Clicks continues expanding its store & pharmacy footprint Read More »
Excessive use of in-aisle displays is common in retail environments. A research team finds that ‘less is more’ is a smarter strategy.
Researchers find that clearing aisle islands boosts retail sales Read More »
He brings extensive retail experience to the new role and is ‘intrigued at what might be done in partnership with 1,000 CEOs’.
John Bradshaw joins Spar supermarket group as Chief Marketing Officer Read More »
