French supermarket chain to grow African presence and enter Algeria
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.
Business Strategy
Unilever’s Ghana business gets back on a path of sustained growth
Company showed Cover-induced losses in 2019 and 2020, but revised business strategies and customer loyalty has helped turn things around.
World-famous Tupperware brand is on the brink of disaster
Almost eight decades of history could be about to disappear as once-dominant Tupperware brand hits tough times.
Successfully commercialising technology requires a basic decision
Before positioning a product or services relative to competitors, managers must decide in what form the innovation will go to market.
Business Strategy
Revlon, operating in nearly 150 countries, may soon be bankrupt. Supply chain problems and digital competition are said to be factors.
Business Strategy
Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.
Business Strategy
The research also informs governments and organisations about how best to help entrepreneurs in developing countries.
Business Strategy
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
Business Strategy
New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.
Business Strategy
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
