Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Auto giant Ford appoints a new global Chief Marketing Officer
By our News Team | 2023
Toyota marketing veteran takes over the reins as the automobile industry gets to grips with a range of new challenges.
As the motor industry changes to meet increasing consumer demand for sustainability and, in particular, electric vehicles, Ford has announced the appointment of its new global CMO.
Lisa Materazzo takes over as the marketing head of Ford’s marketing-related business operations around the world after a 20-year tenure at Toyota.
Photo by Julissa Helmuth from Pexels
At the Japanese-owned company she was the top marketing executive in North America. She also held leadership roles at Lexus, Toyota’s luxury car brand, and at Scion, the now-discontinued Toyota brand that was meant to appeal to younger customers.
Materazzo will report to Ford President and CEO, Jim Farley, and will lead advanced product planning and all marketing activities. She also assumes responsibility for building Ford Performance as a new business and lifestyle brand, and for Lincoln, the luxury vehicle division which has been making good headway in China but suffering headwinds in the North American market.
‘Sea change’ happening in the auto industry
According to Materazzo, electric vehicles and a revolution in software are causing a “sea change” in the automotive industry.
“Great marketing can supercharge the ‘Ford+ plan’ because we have the opportunity to win the hearts and minds of customers with seamlessly connected product, service and ownership experiences that create brand advocates for life,” she notes in a press release.
The Ford+ plan for growth and value creation “combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty,” the company explains.
Like other legacy automakers, Ford is working to shift to electric vehicles (EVs) to meet consumer demand. However, reports the marketing industry news portal Marketing Dive, Ford is losing money on each EV it sells and recently pushed back its plan for a 600,000-unit EV production run to 2024 instead of late 2023, as originally intended.
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.