
SA wine industry in shock over US tariffs – but opportunity awaits
Branding expert says industry must reassert the distinctiveness of SA wine brands and reposition for long-term sustainability and growth.
AFRICAN ECONOMIES
By our African Marketing Confederation News Team | 2025
World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.
Tunisia’s economy is projected to grow by 1.9% in 2025, up from 1.4% in 2024, supported by improved rainfall and gradual stabilisation across key sectors of the North African nation.
While manufacturing continues to face challenges, resilience in tourism and agriculture are contributing to the recovery, according to the World Bank’s latest economic update for Tunisia, titled ‘Better Connectivity to Grow’.
Growth is expected to stabilise at around 1.6% to 1.7% in 2026–2027, the World Bank predicts. It adds that, although global trade uncertainties and limited external financing could pose some challenges, stronger reform momentum within the country may help to improve Tunisia’s medium-term outlook.
Inflation has continued decelerating and is now nearing pre-pandemic averages. Food inflation stands at 7.3%, driven by seasonal and supply-side pressures. In response to the easing trend, the Central Bank of Tunisia recently reduced its key interest rate to 7.5%, marking its first rate cut in over two years.
Tunisia’s current account deficit narrowed to 1.7% of GDP in 2024, supported by improving terms of trade and resilient income from tourism, the World Bank states.
A scene in Tunis, the capital city of Tunisia. Photo: Chermiti Mohamed, Pexels
At the same time, recent increases in energy imports and a slowdown in export volumes widened the trade deficit in the first quarter of 2025, posing some challenges to the balance of trade. On the positive side, public spending was contained.
Logistics and supply chain
The report includes a special focus on Tunisia’s trade connectivity, highlighting the significant economic potential of improving the country’s port system. The World Bank believes that enhancing ports and related infrastructure connectivity could boost GDP by 4-5% within three to four years.
“Achieving the levels of port connectivity of regional peers through targeted infrastructure improvements could generate gains of 2.6-3.5% of GDP, while tackling institutional bottlenecks in customs and logistics could yield over one percent in additional gains,” the report states.
“Tunisia continues to show resilience amid a complex global and domestic environment,” says Alexandre Arrobbio, World Bank Country Manager for Tunisia. “Better connectivity, especially through improved port logistics, can be a powerful engine for job creation and economic growth.”.
In the longer term, positioning Tunisia as a trans-shipment hub could deliver even larger benefits of around 11-14% of GDP.
The report recommends a mix of infrastructure upgrades – such as new terminals, equipment modernisation and port access improvements – and institutional reforms including revised port tariffs, digital systems modernisation, and enhanced railway-port connectivity.
Branding expert says industry must reassert the distinctiveness of SA wine brands and reposition for long-term sustainability and growth.
Measures may include advertising and marketing restrictions, raising the minimum drinking age, and banning online sales and home deliveries.
MAZ says appointment signals a dynamic new chapter to elevate industry standards, enhance credibility and celebrate marketers.
Deputy President tells Chinese supply chain event that SA is committed to strengthening global supply chains and fostering resilience.
Oktopost, which operates in 20-plus markets, enters into local strategic partnership as it eyes continent’s growth potential.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
In the marketing toolbox, there are several helpful instruments that aid enterprises in being remembered, even if the actual name is not.
CIMG aims to reward ethical marketing leadership that drives social impact, national development and global competitiveness.
Aim is to expand this model nationwide in an effort to build a climate-smart and inclusive fisheries supply chain.
A recent series of studies by the National University of Singapore offers guidance on embracing inclusive marketing.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.