Advertising – African Marketing Confederation

Soundtracks in toy ads shape gender stereotypes, study suggests

Researchers analysed a sample of toy commercials and identified distinctions in the musical styles used in ads targeting boys and girls.

News laws are being implemented in 2025 to restrict TV ads before 9pm and ban certain online advertisements altogether.

In China’s busy underground railway stations, commuters can create their own billboard ads to seek love or wish each other happy birthday.

Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.

Advertising is a positive force when it reduces marketplace uncertainty. But over-emphasising materialism causes problems.

CMOs and their agencies worry about their ads being adjacent to news content that consumers may dislike. Researchers say it’s no problem.

Annual report is vital as it measures the year-on-year state of online advertising in South Africa, IAB SA says.

Firdous Osman joins the independent ad agency from the Publicis Groupe, where she held senior leadership positions.

Well-known ad industry figure announced as Interim Executive Director of ACA following departure of its CEO.

Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.