To maximise conversion rates, informational ads with indirect links are best for subscription channels, but use emotional ads for recommendation channels.
Analysing in-feed digital ad performance on social media platforms Read More »
There are absolutely no barriers to the use of humour in ads – regardless of media channel, region or category – says industry expert.
Ha, ha! There’s a slow but steady return to humour in advertising Read More »
Annual ranking reveals agencies, campaigns, agency groups and brands that were on top of their creativity game in 2022.
World’s best creative work and agencies honoured for excellence Read More »
The decades-old relationship between content, audiences and advertising is being eroded by data-rich performance channels like retail media.
Advertising industry’s global media models in a state of extreme flux Read More »
But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.
Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.
Marketers and ad agencies should consider showing the product first and revealing the brand later in TV advertisements.
Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.
High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.
Heineken ties its green energy strategy in the South American country to a popular Rio entertainment venue during a local music festival.
