Understanding Marketing Trends in Africa
Marketing trends in Africa are evolving via digital growth, cultural insights, and data-led strategy, backed by AMC’s research and development.
Understanding Marketing Trends in Africa Read More »
Brand Campaigns
Education in Africa for marketers: Building Skills for a Changing Continent
Education in Africa for marketers is growing fast, with AMC driving skills, training, and professional development across the continent.
Education in Africa for marketers: Building Skills for a Changing Continent Read More »
Johnnie keeps on walking – but now it’s towards self-expression
Latest version of the whisky brand’s iconic campaign has just launched in the North American market and will roll out globally in 2026.
Johnnie keeps on walking – but now it’s towards self-expression Read More »
Iconic Nike and Lego brands launch a multi-year global partnership
The collaboration launches this month and aims to bring active and creative play to life through product releases and brand activations.
Iconic Nike and Lego brands launch a multi-year global partnership Read More »
Lay’s unveils star-studded lineup for new Champions League campaign
Four past and current soccer stars go on a ‘pub crawl’ in search of a bar showing the big game – and stocking Lay’s potato chips.
Lay’s unveils star-studded lineup for new Champions League campaign Read More »
Heineken’s marketers get excited about its Boring smartphone campaign
Brand says it wants to encourage people around the world to stay in the present and live their social lives to the fullest.
Heineken’s marketers get excited about its Boring smartphone campaign Read More »
Samsung ‘flips’ and ‘folds’ everyday London landmarks for campaign
Brand campaign promotes new flip-and-fold mobile phone ranges by, among other things, flipping and folding a London Bus and red phone box.
Samsung ‘flips’ and ‘folds’ everyday London landmarks for campaign Read More »
Gritty and uncompromising Paris Olympics brand campaign from Nike
Sportswear company brings in top Olympic athletes as it aims to reclaim a reputation for bold, conversation-starting marketing.
Gritty and uncompromising Paris Olympics brand campaign from Nike Read More »
Adidas launches campaign ahead of soccer events in Europe and America
New 90-second spot timed for Euro 24 and Copa America tournaments and features a host of big-name soccer stars.
Adidas launches campaign ahead of soccer events in Europe and America Read More »
Kenyan President helps to take local fashion brands to the US market
William Ruto opens Vivo Fashion’s first store in the United States during official visit to meet with US President, Joe Biden.
Kenyan President helps to take local fashion brands to the US market Read More »