Brand Campaigns – African Marketing Confederation

Lay’s World Cup marketing strategy focuses on fan fun and togetherness

Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.

Beer brand Stella Artois wants to capture the ritual of fans watching the game together and celebrating its most exciting moments.

As part of its English Premier League sponsorship, global beer brand Guinness has unveiled a new campaign for its Guinness Foreign Extra Stout.

Marketing trends in Africa are evolving via digital growth, cultural insights, and data-led strategy, backed by AMC’s research and development.

Education in Africa for marketers is growing fast, with AMC driving skills, training, and professional development across the continent.

Latest version of the whisky brand’s iconic campaign has just launched in the North American market and will roll out globally in 2026.

The collaboration launches this month and aims to bring active and creative play to life through product releases and brand activations.

Four past and current soccer stars go on a ‘pub crawl’ in search of a bar showing the big game – and stocking Lay’s potato chips.

Brand says it wants to encourage people around the world to stay in the present and live their social lives to the fullest.

Brand campaign promotes new flip-and-fold mobile phone ranges by, among other things, flipping and folding a London Bus and red phone box.