Brand Campaigns – African Marketing Confederation

E-commerce retailer aims to speak to the hearts of South Africans

As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.

The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.

Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.

Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.

Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.

Brand teams up with some of soccer’s biggest stars ‘to show that Pepsi belongs wherever great food is being enjoyed’.

Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.

Beer brand Stella Artois wants to capture the ritual of fans watching the game together and celebrating its most exciting moments.

As part of its English Premier League sponsorship, global beer brand Guinness has unveiled a new campaign for its Guinness Foreign Extra Stout.

Marketing trends in Africa are evolving via digital growth, cultural insights, and data-led strategy, backed by AMC’s research and development.