Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.
Researchers study why negative brand news fails to deter some customers Read More »
The FIFA World Cup makes it increasingly clear that Africa’s competitive advantage lies not only in what it produces, but in who it is.
Africa’s most valuable world cup export isn’t football – it’s culture Read More »
Three academics with African links examine whether ‘being conscientious’ translates into delivering better business outcomes.
Yes, being a responsible company can drive tangible business value Read More »
Promoting ownership by minorities or disadvantaged groups impacts consumer perceptions, especially during crises, study finds.
How emphasising brand ownership by a particular group creates empathy Read More »
Company worked with Interbrand to evolve its brand identity and build a more consistent design experience.
Global toy brand Lego unveils re-design of its key branding elements Read More »
The impact of Covid-related brand advertising on social-distancing behaviour shows possible benefits for climate crisis too.
