Brand Strategy – African Marketing Confederation

SA wine industry in shock over US tariffs – but opportunity awaits

Branding expert says industry must reassert the distinctiveness of SA wine brands and reposition for long-term sustainability and growth.

Latest-generation Boutiques are being positioned as an experiential destination for coffee enthusiasts, rather than purely a retail space.

Local franchisee terminates its 27-year agreement with Pick n Pay on 30 June and will return to the brand it first created in 1965.

In February, Coke launched its Simply Pop prebiotic drink brand. This week, Pepsi bought its arch-rival brand, Poppi. Let battle commence!

First step into a new era for the 106-year-old insurer as it unveils a new brand concept, ‘Living in the moment, not in the worry’.

Announcement timed for visit by Kenya’s President, Dr William Ruto, to company’s global headquarters in Atlanta.

The presence of a queue can increase perceived brand popularity of a hospitality business among first-time customers.

CBL introduces 7UP to its brand portfolio, as PepsiCo’s brand strategy aims to reshape consumer preferences in East Africa.

Customer experience expert gives her take on how it all went wrong for the once-powerful global company that lost its brand values.

Businesses can unlock significant goodwill among more empathetic customers by supporting employees in times of crisis, study finds.