Brand Strategy – African Marketing Confederation

When brands are being battered online, consumers can be defenders

Newly published research explores what drives different types of people to defend brands, and how companies can appeal to each type.

Company sees the rebrand as an opportunity to highlight the depth and diversity of its portfolio, diluting some of the focus on Pepsi.

Beverage giant says it’s part of an ‘asset-light’ strategy. Some commentators believe it reflects short-termism that Coke may regret.

Branding expert says industry must reassert the distinctiveness of SA wine brands and reposition for long-term sustainability and growth.

Latest-generation Boutiques are being positioned as an experiential destination for coffee enthusiasts, rather than purely a retail space.

Local franchisee terminates its 27-year agreement with Pick n Pay on 30 June and will return to the brand it first created in 1965.

In February, Coke launched its Simply Pop prebiotic drink brand. This week, Pepsi bought its arch-rival brand, Poppi. Let battle commence!

First step into a new era for the 106-year-old insurer as it unveils a new brand concept, ‘Living in the moment, not in the worry’.

Announcement timed for visit by Kenya’s President, Dr William Ruto, to company’s global headquarters in Atlanta.

The presence of a queue can increase perceived brand popularity of a hospitality business among first-time customers.