Brand Strategy – African Marketing Confederation

Traceability: Giving Africa a marketing edge the world can audit

For African brands navigating today’s complex export markets, traceability can be turned into a competitive edge.

The country sees its coffee as a strategic national asset and wants to build a global brand of trust, sustainability and economic strength.

For African brands navigating today’s complex export markets, traceability can be turned into a competitive edge.

Airline opens its 10th global flagship store in Abidjan as it expands its brand-engagement opportunities with global travellers.

Brand revamp responds to evolving trends, particularly among younger consumers, while acknowledging Schweppes’ 240-year history.

Partnership ensures Liverpool won’t walk alone as it sees a strong retail opportunity among its growing fan base in Africa.

Company believes Uganda’s dynamic youth culture, love of bold flavour and creative energy make it an ideal market to debut the campaign.

Newly published research explores what drives different types of people to defend brands, and how companies can appeal to each type.

Company sees the rebrand as an opportunity to highlight the depth and diversity of its portfolio, diluting some of the focus on Pepsi.

Beverage giant says it’s part of an ‘asset-light’ strategy. Some commentators believe it reflects short-termism that Coke may regret.