African sneaker brands are showing some fancy footwork
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Shaquille O’Neal, former NBA superstar, becomes President of Reebok Basketball and will cultivate relations with athletes and organisations.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
As the problem of loneliness increases around the world, marketers and brand strategists must find ways to portray their brand as ‘warm’.
More than 3,000 outlets will be upgraded, the mobile app is to be improved, staff training increases and advertising spend gets a boost.
Winning with upmarket shoppers requires the delivery of seamless online and offline brand experiences for customers.
Global CMO for GlaxoSmithKline gives details of the way the company nurtures its brands in order to be more ‘human.