Company’s ability to meet evolving consumer preferences and stay ahead of trends has been a driving force behind its continued brand growth.
A fifth of the brands in the 2023 ranking grew by finding new ways to build value, despite challenging market conditions.
Beer brands that are delivering on high-quality premium lagers seem to be doing well, as consumers ‘drink better’.
Researchers say Amazon’s ‘relentless pursuit of customer-centric innovation’ is a key element in its rapidly growing brand value.
Kantar report says Apple’s brand has proven resilient in the face of testing market conditions, enabling it to justify premium prices.
South African brands again dominate the latest Brand Finance Africa-wide study, but several Kenyan brands put in a strong showing.
Pan-African giant MTN is the country’s most valuable brand yet again, with Vodacom coming in at number two.
Like the entire beverage industry worldwide, Coke has had a tough year. But it remains the top brand in its category.