Business Strategy – African Marketing Confederation

Fast-expanding Egyptian chain sees its desserts blooming in the desert

Social media hype and exciting visual presentation drives rapid growth of Egyptian desserts business, B.Laban. First Libyan outlet opens.

Varun Beverages plans to establish plants in both countries in 2025-26 to produce PepsiCo’s Simba Munchiez brand of snacks.

Ambitious Chinese electric vehicle companies battling high import tariffs in Europe and the US, are setting their sights on Africa instead.

Businesses serving the high-potential snacks market emphasise local R&D and manufacturing as a way to manage costs and avoid forex exposure.

Diageo aims to create a new model for Guinness by partnering with specialist manufacturing, marketing and distribution conglomerate.

Multinational will no longer manufacture, market or sell its Huggies and Kotex products in the country, despite $100m investment in 2022.

Africa Improved Foods plans to invest US$40-million in a new manufacturing plant, as it plans a wider African expansion.

PZ Cussons, which has a 140-year history in West Africa, is doing a ‘strategic review’ which could have significant market implications.

Nigeria’s tough business environment and foreign exchange difficulties last year caused company’s biggest loss in 77 years.

Opening of new factory near Johannesburg reflects expectations of strong growth in the South African peanut butter category.