Study from Canada explores how nature and nurture interact and affect the human desire for ‘signalling products’.
Conspicuous consumption may have evolutionary roots, researchers say Read More »
Marketers can create urgency without pushing customers into unhealthy buying habits, researchers suggest.
Brands’ dark side: How FOMO spurs obsession and compulsive buying Read More »
Increased reliance on secondhand goods indicates how economic challenges are reshaping consumer behaviour in West and Central Africa.
‘Thrift and declutter’ market grows as African consumers struggle Read More »
Sometimes people choose clearly worse options because of how these options are perceived in a given context, researchers find.
How context or flawed human rationality may influence our decisions Read More »
How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.
‘Happy’ keywords = happier shoppers = better ROI on your adspend Read More »
Study examines long-term impact of the method, which capitalises on psychology and prompts to encourage consumers to make a purchase.
‘Nudging’ consumers is a common marketing tactic, but carries risk Read More »
Rising cost of living, growing unemployment among young people, and fears of deflation are among the factors worrying Chinese shoppers.
Luxury brands feel pressure as Chinese consumers pare back spending Read More »
Researchers believe using a behavioural label can create a commercial advantage for a brand, versus a competitor not using such a label.
Does naming a behaviour encourage people to do it? Study says ‘yes’ Read More »
Study finds that a significant percentage of 18 to 26-year-olds check their smartphones upwards of 30 times an hour.
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.