Consumer Trends – African Marketing Confederation

How brands can capitalise on Africa’s health and wellness trend

Increasingly, African consumers are seeking health and wellbeing in their daily lives. How should marketers meet this need?

Soccer is the biggest driver. SA has replaced Kenya as the biggest African nation of betters in the latest GeoPoll survey.

In some instances, Africans are ahead of the global curve when it comes to seeking a healthier lifestyle and expecting to live longer.

Increasingly, people want to find more balance and are seeking self-knowledge, discovery and new lifestyle choices, annual VML study finds.

Latest Ipsos Global Trends report reveals a stark contrast between African consumers’ optimism and general global scepticism.

Global study finds people are increasingly cost-conscious and want products and services that are reliable and give long-term solutions.

Growing influence of digital connectivity a ‘significant opportunity’ for brands targeting South Africa’s township consumers.

Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.

Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.

Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.