
Launching a new product during a recession can pay off, study shows
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
CONSUMER TRENDS
By our African Marketing Confederation News Team | 2024
Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.
In Tanzania, the interplay between economic events and consumer sentiment shapes market dynamics significantly.
The latest State of Consumer Report – Tanzania analysis from Kasi Insight identifies four key trends that are currently shaping consumer behaviour: ‘Prudent Prosperity’, ‘Comfy Wellbeing’, ‘Phygital Reality’ and ‘Eco Vibe’.
Shoppers at the Arusha food market in Tanzania. Photo: Hans via Flickr
These trends not only reflect the evolving consumer priorities, but also present unique opportunities for brands to engage effectively. Understanding and leveraging these trends is crucial for marketers aiming to foster meaningful connections in a rapidly changing economic climate.
Writing in the latest issue of Strategic Marketing for Africa, the magazine of the African Marketing Confederation, Yannick Lefang, CEO of Kasi Insight, details some of the key takeaways for Tanzania’s CMOs:
“As Tanzanian consumer behaviours continue to evolve under the influence of economic, technological and social changes, understanding these trends is crucial for marketers aiming to succeed in this vibrant market,” Lefang writes.
Find out about this consumer trends study on Tanzania, and much more, in the current Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read the Digital Edition online or download it here.
A Print Edition of the magazine is also available.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.