International study suggests that organisations with the strongest reputations may achieve shareholder returns well above the norm.
Companies with strong reputations earn nearly 5% in ‘reputation return’ Read More »
Collaboration will use the agency’s marketing capabilities to support meaningful social impact around cardiovascular diseases.
Dentsu Zambia works with heart hospital to raise community awareness Read More »
Country’s business sector becoming increasingly involved in activities to mitigate the impact of the electricity emergency on communities.
SA’s load shedding crisis creates CSR and PR opportunities for brands Read More »
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Advice on how to generate lasting brand value from sustainability Read More »
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
Corporate Social Responsibility Read More »
