SA’s load shedding crisis creates CSR and PR opportunities for brands
Country’s business sector becoming increasingly involved in activities to mitigate the impact of the electricity emergency on communities.
Country’s business sector becoming increasingly involved in activities to mitigate the impact of the electricity emergency on communities.
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.