Influencer Marketing Archives - African Marketing Confederation

Influencer Marketing

Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.

New study finds that social media influencers with an intermediate follower count represent the engagement ‘sweet spot’ for brands.

Influencer originality, follower size and sponsor salience enhance the efficacy of a message. But over-posting and new products diminish it.

Virtual influencers are most common in Asia and North America, but Africans are using new and often hybrid influencer solutions for brands.

An academic study into influencers in the pet industry finds that disclosure of their connection to a brand diminishes audience engagement.

Successful influencers must remain one step ahead of the competition, both in content and platform, experts say.

Association of National Advertisers says measuring the success organic influencer marketing has been an ongoing challenge.

It is vital to find trusted influencers who can communicate your message with maximum credibility, advises US expert.

Micro-influencers are particularly in demand due to their ability to authentically communicate with a brand’s customers.

Academics claim this is the first systematic assessment of influencer ROI and what pays off for companies using this marketing approach.