Ogilvy study says B2B is increasingly using influencer marketing
Influencer strategies are gaining prominence among business-to-business brands and outperforming brand-only marketing by 67%.
Influencer Marketing
Marketers who ‘think small’ may have better results, researchers find
Brands should not rely solely on the classic KPIs of followers and engagement rates when choosing an influencer to work with.
Nano-influencer collaborations offer many marketing benefits to SMEs
Unlike celebrities or macro-influencers, nano-influencers provide cost-effective collaborations for businesses with limited marketing budgets.
Influencer Marketing
Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.
Influencer Marketing
New study finds that social media influencers with an intermediate follower count represent the engagement ‘sweet spot’ for brands.
Influencer Marketing
Influencer originality, follower size and sponsor salience enhance the efficacy of a message. But over-posting and new products diminish it.
Influencer Marketing
Virtual influencers are most common in Asia and North America, but Africans are using new and often hybrid influencer solutions for brands.
Influencer Marketing
An academic study into influencers in the pet industry finds that disclosure of their connection to a brand diminishes audience engagement.
Influencer Marketing
Successful influencers must remain one step ahead of the competition, both in content and platform, experts say.
Influencer Marketing
Association of National Advertisers says measuring the success organic influencer marketing has been an ongoing challenge.
