Influencer Marketing – African Marketing Confederation

We know AI influencers aren’t real – so why do we trust them?

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

The Accountability Equation is the often neglected, but vital, three-way partnership between creators, brands and their marketing agencies.

The Accountability Equation is the often-neglected, but vital, three-way partnership between creators, brands and their marketing agencies.

Gen Zedders value authenticity from brands – something which big-name mega-influencers cannot deliver, US research finds.

Researchers identify a ‘reputation-burning effect’ – a measurable decline in subscriber count following sponsored posts.

Study highlights that authenticity is the result of an evolving relationship between influencers, brands and consumers.

Charter aims to establish guiding principles for ethical and transparent partnerships in the country’s growing creator economy

As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?

French-based multinational wants to take leadership of influencer marketing and ‘be at the centre of the new media ecosystem’.

As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?