Gen Zedders value authenticity from brands – something which big-name mega-influencers cannot deliver, US research finds.
Micro-influencers the way to go when targeting Gen Z consumers – study Read More »
Researchers identify a ‘reputation-burning effect’ – a measurable decline in subscriber count following sponsored posts.
Harvard study reveals hidden costs of sponsored content for influencers Read More »
Study highlights that authenticity is the result of an evolving relationship between influencers, brands and consumers.
Research reveals key strategies required for influencer authenticity Read More »
Charter aims to establish guiding principles for ethical and transparent partnerships in the country’s growing creator economy
Industry bodies collaborate to launch SA’s Content Creator Charter Read More »
As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?
Influencers: Is the sheriff about to tame the ‘Wild West’? Read More »
French-based multinational wants to take leadership of influencer marketing and ‘be at the centre of the new media ecosystem’.
Publicis Groupe buys world’s biggest influencer-marketing agency Read More »
As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?
Influencers: Is the sheriff about to tame the ‘Wild West’? Read More »
As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed?
Influencers: Is the sheriff about to tame the ‘Wild West’? Read More »
Influencers can be mavericks. But brands that control them too tightly risk their campaign losing authenticity – and audience numbers.
Influencers and audiences prefer endorsement deals without restrictions Read More »
Study concludes that that nearby nano-influencers are most effective for developing a social media following that generates sales leads.
Harness the power of nearby influencers to build a business following Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.