Influencer Marketing

Virtual influencers are most common in Asia and North America, but Africans are using new and often hybrid influencer solutions for brands.

An academic study into influencers in the pet industry finds that disclosure of their connection to a brand diminishes audience engagement.

Successful influencers must remain one step ahead of the competition, both in content and platform, experts say.

Association of National Advertisers says measuring the success organic influencer marketing has been an ongoing challenge.

It is vital to find trusted influencers who can communicate your message with maximum credibility, advises US expert.

Micro-influencers are particularly in demand due to their ability to authentically communicate with a brand’s customers.

Academics claim this is the first systematic assessment of influencer ROI and what pays off for companies using this marketing approach.

For every channel that influence is added to, the potential to increase return on investment by up to 30% is introduced, PR experts claim.

Influencer marketing

Five great lessons to learn from the success of #LetsRebuildTogether that you can leverage in your next influencer campaign.

Your most powerful influencers aren’t who you think they are. The flashy – and expensive – ones are giving way to ‘real’ people.