Shoppers are not returning to old habits – they’re redefining them. And affordability is still the single biggest decision driver.
Ghana’s consumers are coming back, but it’s a cautious return Read More »
Despite income gains, financial pressure remains visible in consumer behaviour, latest data from the Marketing Research Foundation reveals.
Cost of groceries the primary worry for almost half of SA consumers Read More »
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Cracking the Africa Code: The functional path to market leadership Read More »
Subtle differences in language can shape how consumers make certain time-focused buying decisions, Canadian researchers say.
How marketers express time can affect what consumers buy, study finds Read More »
The journey towards data- and AI-driven customer interaction remains in its formative stages, study emphasises.
AI is no silver bullet, say senior marketers on three continents Read More »
Using slang identifies a social affiliation or particular relationship. Brands should beware of using it inappropriately.
To slang or not to slang? That is the question for marketers Read More »
Donors give more to good causes when they’re thinking about how their gifts will help create meaning in their own lives, study finds.
Charitable givers motivated by search for meaning – marketing researcher Read More »
Broadcast Research Council of SA appoints GfK to replace Nielsen in designing and deploying a new Total Video Measurement service.
GfK to fill Nielsen’s shoes as latter plans its exit from SA market Read More »
A recent series of studies by the National University of Singapore offers guidance on embracing inclusive marketing.
Fashion brands can gain an edge by embracing disability representation Read More »
Household income distribution has returned to 2021 levels. Fast-food purchases and eating out continue to steadily decline.
MRF presents latest overview of SA consumer behaviour and media trends Read More »
