Research team finds that LLMs and humans bring unique, complementary insights which marketers should leverage.
Human-AI hybrid approach can create more efficient marketing research Read More »
The future of market research lies in leveraging artificial intelligence to complement and enhance traditional methods, says Ipsos expert.
AI enhances data analytics, but human touch remains indispensable Read More »
Marketing All Product Survey dataset reveals key trends, including consistent alcohol sales while other discretionary purchases decline.
SA’s Marketing Research Foundation releases latest survey data Read More »
Experienced research executive Seyi Adeoye takes the reins, pledging to focus on core principles of ‘reimagine’, ‘engage’ and ‘grow’.
Nigerian Marketing Research Association elects its new President Read More »
Andrea Rademeyer of Ask Afrika chairs committee planning congress in Greece, and joins global list of industry ‘legends’.
Local market researcher has leading role in upcoming global congress Read More »
Marketing academics want to find ways to more accurately predict consumer reactions and preferences.
Researchers measure brain waves and skin current to predict emotions Read More »
With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.
Radio in Africa: Tuned into the people and in tune with the future Read More »
Abel becomes Non-Executive Chair of ‘innovative and disruptive’ Dublin-based research agency, while continuing in existing role.
Ad-industry legend Mike Abel adds market research to his focus Read More »
Latest Marketing All Product Survey data for SA provides invaluable insights into consumer media, product consumption and spending shifts.
Webinar will unpack three years of data on consumption patterns Read More »
Combining keyword search with visual search technology will help consumers find and buy products online. Amazon and TikTok among the leaders.
How the rise of visual search should make online shopping easier Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.