Marketing Research – African Marketing Confederation

GfK to fill Nielsen’s shoes as latter plans its exit from SA market

Broadcast Research Council of SA appoints GfK to replace Nielsen in designing and deploying a new Total Video Measurement service.

A recent series of studies by the National University of Singapore offers guidance on embracing inclusive marketing.

Household income distribution has returned to 2021 levels. Fast-food purchases and eating out continue to steadily decline.

Research team finds that LLMs and humans bring unique, complementary insights which marketers should leverage.

The future of market research lies in leveraging artificial intelligence to complement and enhance traditional methods, says Ipsos expert.

Marketing All Product Survey dataset reveals key trends, including consistent alcohol sales while other discretionary purchases decline.

Experienced research executive Seyi Adeoye takes the reins, pledging to focus on core principles of ‘reimagine’, ‘engage’ and ‘grow’.

Andrea Rademeyer of Ask Afrika chairs committee planning congress in Greece, and joins global list of industry ‘legends’.

Marketing academics want to find ways to more accurately predict consumer reactions and preferences.

With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.