Using slang identifies a social affiliation or particular relationship. Brands should beware of using it inappropriately.
To slang or not to slang? That is the question for marketers Read More »
Donors give more to good causes when they’re thinking about how their gifts will help create meaning in their own lives, study finds.
Charitable givers motivated by search for meaning – marketing researcher Read More »
Broadcast Research Council of SA appoints GfK to replace Nielsen in designing and deploying a new Total Video Measurement service.
GfK to fill Nielsen’s shoes as latter plans its exit from SA market Read More »
A recent series of studies by the National University of Singapore offers guidance on embracing inclusive marketing.
Fashion brands can gain an edge by embracing disability representation Read More »
Household income distribution has returned to 2021 levels. Fast-food purchases and eating out continue to steadily decline.
MRF presents latest overview of SA consumer behaviour and media trends Read More »
Research team finds that LLMs and humans bring unique, complementary insights which marketers should leverage.
Human-AI hybrid approach can create more efficient marketing research Read More »
The future of market research lies in leveraging artificial intelligence to complement and enhance traditional methods, says Ipsos expert.
AI enhances data analytics, but human touch remains indispensable Read More »
Marketing All Product Survey dataset reveals key trends, including consistent alcohol sales while other discretionary purchases decline.
SA’s Marketing Research Foundation releases latest survey data Read More »
Experienced research executive Seyi Adeoye takes the reins, pledging to focus on core principles of ‘reimagine’, ‘engage’ and ‘grow’.
Nigerian Marketing Research Association elects its new President Read More »
Andrea Rademeyer of Ask Afrika chairs committee planning congress in Greece, and joins global list of industry ‘legends’.
Local market researcher has leading role in upcoming global congress Read More »
