Reputation Management
Adidas, which manufactures and markets West’s Yeezy sportswear brand, has immediately cut all ties over controversial and ‘hateful’ comments.
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Adidas, which manufactures and markets West’s Yeezy sportswear brand, has immediately cut all ties over controversial and ‘hateful’ comments.
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Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
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Now its not the time for corporate storytelling around the conflict. But consumers have a list of actions they expect companies to take now.
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Consumer watchdog believes some fashion brands may be making misleading claims about environmental credentials in their marketing.
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The rise of online and social media has massively accelerated the velocity and impact of reputational damage.
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