Reputation management

Redefining honesty in a crisis: Why truth alone is not enough

Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.

Adidas, which manufactures and markets West’s Yeezy sportswear brand, has immediately cut all ties over controversial and ‘hateful’ comments.

Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.

Now its not the time for corporate storytelling around the conflict. But consumers have a list of actions they expect companies to take now.

Consumer watchdog believes some fashion brands may be making misleading claims about environmental credentials in their marketing.

The rise of online and social media has massively accelerated the velocity and impact of reputational damage.