Top three tips for repairing damaged corporate brands

Business leaders need to understand that such events are not the exception. In fact, they’re the rule. There are several ways in which companies can repair their reputations in the wake of a crisis.

Tips for managing a crisis

Here are three simple tips from PR expert Madelain Roscher of PRWorx for businesses to successfully navigate their way through a crisis:

Contain the crisis: It is more important than ever that companies respond quickly and accurately to incidents as they arise. In the absence of a response, media and consumers may be left to indulge in harmful speculation. 

However, a simple knee-jerk denial is unlikely to satisfy the public’s need for information. This can only be done by focussing on clear-cut facts. Communicate honestly and transparently, and provide meaningful solutions to any legitimate shareholder grievances.

Seize control of the narrative: Even after the initial storm has passed, companies need to seize and maintain control of the narrative. This can be accomplished through other positive developments and stories. Marketers should set up social listening tools, media monitoring and keyword alerts online.

Rebuild brand trust and equity: Brands need to implement a long-term reputation management strategy to rebuild brand credibility and trust, and to regain SEO authority for company names.

Importantly, reputation management is not about ‘spin’ and hype. 

Source: Madelain Roscher of PRWorx, South Africa