Online shopping habits may hinder the introduction of new products
If a product isn’t in a person’s cart by their first five or six online orders, it’s very unlikely that the product will ever make it in.
If a product isn’t in a person’s cart by their first five or six online orders, it’s very unlikely that the product will ever make it in.
Retail brands will have access to data on how shoppers are reacting to their products, campaigns and in-store promotions.