Products that remove the need for seemingly mindless household tasks should be a winner. But researchers find there are provisos to this.
Satisfaction derived from manual chores hinders certain product uptake Read More »
Taweni Gondwe-Xaba’s career comes full circle after starting in the industry as an aspiring copywriter nearly three decades ago.
Creative agency The Hardy Boys announces new MD appointment Read More »
As poverty becomes more extreme, the business model starts to collapse, new study done in Kenya and Uganda finds.
Mobile money in Africa is helping to reduce poverty – to a point Read More »
Nearly 60% of people say price is their decisive purchasing factor. Advertising is only a motivator in 10% of cases.
SA township shoppers prefer value over brand affinity, study finds Read More »
Regulatory body says the scale and duration of the breaches of the Spam Act is ‘alarming’ and issues fine of US$2.4-million.
Aussie bank sent more than 61m unlawful marketing emails to clients Read More »
Stalwart Spanish giants Real Madrid beaten into second place this year by the continued rise of English club Manchester City.
World’s most valuable soccer club brands for 2023 revealed Read More »
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
Ditch the lengthy and expensive new business pitch, says Forrester Read More »
Well-known Kenyan marketer to head up new hub, which will service Diageo operations in various parts of sub-Saharan Africa.
Nairobi confirmed as location of drinks giant’s new Africa digital hub Read More »
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
MAZ marks the second phase of its 2023 Superbrand research process Read More »
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Proud and Passionate. Meet the consumers of North Africa Read More »
