Equipped with the latest developments in automated storage and retrieval systems, it will handle high-mix, health and beauty products.
Unilever opens its new high-tech East Africa warehouse in Nairobi Read More »
Research team identifies five linguistic properties that have opposing effects on whether a slogan is liked or remembered.
New research determines why consumers like, or dislike, slogans Read More »
Simplicity and consistency are important factors. So too are choosing the right colours and having a unique element.
A logo must stand out, but also convey your brand’s core values Read More »
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Targeting young tech-heads? Perhaps NFTs are the way to go? Read More »
Study says around 7.5% of the total agency workforce could have their jobs replaced, but creative problem-solving roles will thrive.
US agencies are likely to lose 32,000 jobs to automation by 2030 Read More »
Innovative auto brand Tesla has more than US$4.1-billion at risk, exceeding than any other brand in a new study.
Sustainability perceptions must be aligned with actual performance Read More »
Company CEO believes Puma still has ‘significant opportunities’ to leverage the full potential of its 75-year-old brand.
Sports gear brand Puma is revamping its global marketing operation Read More »
Increasingly, multi-nationals see a need for a direct presence somewhere in sub-Saharan Africa. Kenya may be best placed to take advantage.
Is Kenya on track to eventually become the ‘Singapore of Africa’? Read More »
Products that remove the need for seemingly mindless household tasks should be a winner. But researchers find there are provisos to this.
Satisfaction derived from manual chores hinders certain product uptake Read More »
Taweni Gondwe-Xaba’s career comes full circle after starting in the industry as an aspiring copywriter nearly three decades ago.
Creative agency The Hardy Boys announces new MD appointment Read More »
