Business Strategy
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
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Public Relations Controversies
New York PR agency secretly owned an ‘independent’ industry news website and used it to promote itself and bash its competitors.
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Social Media Strategy
As TikTok grows at an astounding rate, do social media teams use one, or both? And what’s the strategy?
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Executive Appointments
Leena Nair to leave senior role at Unilever to take over the day-to-day running of luxury fashion house Chanel.
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Marketer job roles
Digital marketing is the number one responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.
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