Foreign direct investment into the world’s developing economies dropped overall last year, says UN agency. But Africa stood its ground.
Experienced as an account lead and strategist, Chishimba Musonda takes over the reins of the business she joined in 2020.
Advertisers are finding tremendous success adding it to their marketing mix alongside studio content advertising, says IAB.
Researchers conclude that the prevalence of misinformation may cause consumers to develop mistrust mindsets that impact their behaviour.
With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.
While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.